SEO Specialist - 9 month Fixed Term Contract

Posted 2 Days Ago
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Melbourne, Victoria
Hybrid
Entry level
Cloud • Fintech • Information Technology • Machine Learning • Software
Xero’s online accounting software connects small business owners with their numbers, their bank, and advisors anytime.
The Role
The SEO Specialist will assist in driving the organic growth of Xero.com by creating SEO content briefs, conducting diagnostics, supporting link-building efforts, and managing content updates. Key responsibilities include using SEO tools and Google Analytics to generate insights and optimize content for improved visibility and traffic acquisition.
Summary Generated by Built In

Our Purpose 

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.


How you'll make an impact


The SEO team is responsible for the organic growth expansion of Xero.com across all search engines. SEO is a key growth channel for Xero, attracting millions of sessions a month. In this role, youʼll contribute to the long term expansion of free traffic, and the successful acquisition for new Org & Partner subscriptions driven by the channel. Leveraging a combination of content optimisation, new content creation and internal linking tactics youʼll drive predictable long term impact by delivering high quality content to users on Google and beyond. 


What you'll do


• Working closely with the SEO Manager, you’ll help deliver our SEO strategy by:

• Creating and optimising SEO content briefs using best practices.

• Conducting SEO deep dives to diagnose issues and recommend actions.

• Supporting onsite and offsite link-building activities.

• Reviewing SEO content to ensure it meets Xero standards.

• Managing content updates and on-page optimisations in our CMS.

• Identifying opportunities to improve SEO effectiveness and efficiency.

• Using Google Analytics and SEO tools to generate insights and recommendations.

• Leading and supporting ad-hoc SEO projects.


What You’ll Bring


• Strong understanding of SEO, particularly content optimisation.

• Experience working with a CMS

• Proficiency in SEO tools, Google Analytics, and Search Console.

• A curious mindset with a passion for learning and experimentation.

• Effective communicator especially in written form with experience creating briefs & outlines for SEO content 

Why Xero? 

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Top Skills

Google Analytics
Google Search Console
Seo

What the Team is Saying

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The Company
HQ: Hawthorn, VIC
4,700 Employees
Hybrid Workplace
Year Founded: 2006

What We Do

Xero is a global small business platform with 3.95 million subscribers which includes a core accounting solution, payroll, workforce management, expenses and projects. Xero also has an extensive ecosystem of connected apps and connections to banks and other financial institutions helping small businesses access a range of solutions from within Xero’s open platform to help them run their business and manage their finances.

Why Work With Us

Xero is not like most companies. When you join Xero, you become part of something beautiful —a global community of people who are passionate about making an impact on the world. It’s a place where you can truly be yourself and find success in a way that’s meaningful to you.

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Xero Teams

Xero Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.

Typical time on-site: Flexible
HQMelbourne (HQ)
HQWellington, NZ
Singapore
Auckland, NZ
Brisbane
Denver, CO
London, GB
Napier, NZ
New York, NY
Company Office Image
San Mateo, CA
Sydney, NSW
Toronto, Ontario
Learn more

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