Senior Content Marketing Manager

This is a hybrid role based in NYC and will require in-office Monday, Tuesday, and Thursday. ABOUT THE ROLE

We’re looking for a Senior Content Marketing Manager to lead the creation of engaging, high-quality content that tells our story and showcases our expertise. In this role, you’ll focus on producing impactful written and video content, driving thought leadership initiatives, and managing creative and content agency partnerships. You’ll play a pivotal role in shaping our brand narrative and ensuring our content resonates with our target audiences.

WHAT YOU’LL DO

• Develop thought leadership and product content such as eBooks, guides, articles, reports, case studies, and videos. 
• Create content that engages both B2B and B2C audiences, ensuring it resonates with each group’s unique needs.
• Oversee end-to-end video production, from concept to editing and final delivery. Videos will include explainer videos, animations, and branded storytelling.
• Work closely with the product, growth, and member marketing teams to align content with campaign strategies, ensuring consistency across channels and maximizing impact.
• Develop and maintain a content calendar aligned with business objectives and Rightway’s campaign plan.
• Collaborate with subject matter experts to create clear, impactful content.
• Manage relationships with agencies, video production vendors, and freelancers.
• Ensure all content is delivered on time, on budget, and on brand.
• Track and analyze content performance to optimize strategies and maximize impact.

WHO YOU ARE

• Bachelor degree required.
• Experience marketing to employers, health plans, and brokers within the healthcare/technology landscape.
• A creative storyteller with 7+ years of experience in content marketing with a strong focus on video production and thought leadership.
• A hands-on team member who can manage multiple projects while keeping an eye on the big picture.
• A strategic thinker with exceptional writing and editing skills, able to translate complex ideas into clear, engaging content.
• Organized and detail-oriented, with excellent project management skills and a passion for delivering high-quality work.
• Experienced in creating content for both B2B and B2C audiences, with a deep understanding of their unique needs.

EXTRA CREDIT

• Experience in video production tools.
• Masters degree.
• Worked at a start-up or in hypergrowth stage.
• Healthcare experience with a focus in care navigation or the PBM space.

BASE SALARY: $135,000-160,000

CYBERSECURITY AWARENESS NOTICE

In response to ongoing and industry-wide fraudulent recruitment activities (i.e., job scams), Rightway wants to inform potential candidates that we will only contact them from the @rightwayhealthcare.com email domain. We will never ask for bank details or deposits of any kind as a condition of employment. 

ABOUT RIGHTWAY:

Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient’s care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.

Since its founding in 2017, Rightway has raised over $205mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global. We’re headquartered in New York City, with a satellite office in Denver. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.

HOW WE LIVE OUR VALUES TO OUR TEAMMATES:

We’re seeking those with passion for healthcare and relentless devotion to our goal. We need team members that embody our following core values:

1) We are human, first
Our humanity binds us together. We bring the same empathetic approach to every individual we engage with, whether it be our members, our clients, or each other. We are all worthy of respect and understanding and we engage in our interactions with care and intention. We honor our stories. We listen to—and hear—each other, we celebrate our differences and similarities, we are present for each other, and we strive for mutual understanding.

2) We redefine what is possible
We always look beyond the obstacles in front of us to imagine new solutions. We approach our work with inspiration from other industries, other leaders, and other challenges. We use ingenuity and resourcefulness when faced with tough problems.

3) We debate then commit
We believe that a spirit of open discourse is part of a healthy culture. We understand and appreciate different perspectives and we challenge our assumptions. When working toward a decision or a new solution, we actively listen to one another, approach it with a “yes, and” mentality, and assume positive intent. Once a decision is made, we align and champion it as one team.

4) We cultivate grit
Changing healthcare doesn’t happen overnight. We reflect and learn from challenges and approach the future with a determination to strive for better. In the face of daunting situations, we value persistence. We embrace failure as a stepping stone to future success. On this journey, we seek to act with guts, resilience, initiative, and tenacity.

5) We seek to delight
Healthcare is complicated and personal. We work tirelessly to meet the goals of our clients while also delivering the best experience to our members. We recognize that no matter the role or team, we each play a crucial part in our members’ care and take that responsibility seriously. When faced with an obstacle, we are kind, respectful, and solution-oriented in our approach. We hold ourselves accountable to our clients and our members’ success.

Rightway is Proudly an Equal Opportunity Employer that believes in strength in the diversity of thought processes, beliefs, background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance.

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