Smartly has an exciting opportunity for a Senior Content Marketing Manager to join our global marketing team to help us design and execute a vision for superior content that delivers on thought leadership, and drives action to influence revenue.
The Senior Content Marketing Manager will be responsible for crafting Smartly’s content strategy, activation, and production. You will also help enable Marketing’s impact on the business by monitoring content metrics and with the interest of maintaining best practices. You’ll be designing and executing on the content strategy to get in front of our target audience - enterprise B2C marketers and their agencies. This role will be based in one of our Smartly offices and report to the VP of Growth Marketing.
As the Senior Content Marketing Manager at Smartly, you will …
- Develop and execute the content strategy that supports business goals and meet business objectives
- Design a multi-level content strategy covering 101, 201, and 301 level content, that is also designed to align with different personas and buying stages
- Own Smartly’s editorial guidelines and content calendar - align content with key marketing dates, and ensure the delivery of content meets those dates
- Be a key member of the Growth Marketing team, supporting ABM campaigns and lead nurturing programs to bring leads from interested to engage
- Collaborate with Sales, Customer teams, Partnerships, Product Marketing, Growth Marketing and Customer Marketing to produce content
- Partner with key subject matter experts across the company, develop compelling content that drives results
- Design and own how Smartlies, and external thought leaders, can contribute to our blog and gated content
- Take full ownership of content - write, edit, and deliver compelling copy
- Lead all aspects of and manage content projects, reviewing and approving content built within the company and by freelance contributors
- Write and optimize short form writing - such as for email or landing pages - that drive an action
- Leverage AI tools to produce high quality content, at scale
- Own Smartly’s editorial guidelines and content calendar
- Enable Sales and CS teams with content to leverage with their own contacts
- Analyze and optimize content by owning all content KPIs, making adjustment based on data and providing performance reports on a monthly and quarterly basis
We're definitely looking for you, if you have …
- 5 - 8 years proven content marketing experience developing compelling content both as an editor and a hands-on writer with a preference for prior B2B marketing experience
- At least 1 year of reporting on content performance
- Adtech, martech or digital marketing experience is a plus
- Experience with SEO and A/B testing
- Excellent written and verbal communication skills
- The ability to receive and give constructive feedback
- The desire to learn and grow, and thrive in a fast-paced environment
- A solid understanding of the importance of brand voice and an eye for high-quality content
- Cross-functional approach and experience in working with diverse teams and roles
- Ability to work both collaboratively and independently to meet deadlines
Perks & Benefits…
- Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
- Generous healthcare packages & mental health benefits
- Monthly wellness benefit and learning reimbursement opportunities
- 401K plus matching & equity grants for all new Smartlies
- Volunteer time off days & company donation matching opportunities
- Choice of computer (MAC or PC)
- And so much more…
The base pay range for this position is as mentioned below per year, plus annual bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurance, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance and disability benefits. To learn more visit https://www.smartly.io/careers#our-benefits. This information is provided in accordance with applicable law. Base pay information is based on market location. Salary in USD : $110,000 - $125,000
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
What the Team is Saying
What We Do
We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek.
Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful.
We are on a mission to transform the advertising experience for brands and their consumers. ⚡️
Why Work With Us
As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.
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Smartly Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a hybrid workplace where Smartlies have the flexibility to work at the office, from home, or a bit of both. We also offer programs for short-term remote work globally.
