SEM Specialist

Posted 6 Days Ago
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Tel Aviv
1-3 Years Experience
Fintech • Other • Payments • Productivity • Software • Automation
Supporting independent service-based businesses with the tools they need to be successful doing what they love.
The Role
The SEM Specialist will manage paid search campaigns, conduct data analysis for optimization, perform market and keyword research, create reports, collaborate with design teams, and receive mentorship on Google Ads.
Summary Generated by Built In

Here is the gist:

HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $10 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

Performance driven omnichannel marketing is a critical driver of HoneyBook’s growth. We operate and expand upon large cross-channel campaigns, such as Paid Search (SEM), Paid Social (SMA), audio channels, embedded retargeting initiatives, and Digital Display (Video + Banners). Also, we are always looking for new experimental channels to acquire new members. 

This role will support the continued growth of our awareness and user acquisition channels, with a focus on paid search channels. You will help drive an integrated marketing approach by owning end-to-end our SEM [Google/Bing] activity.  

In addition, you will have the opportunity to collaborate closely with other teams within the marketing org as well as product, finance, analytics, and creative teams to build and implement strategic initiatives that drive value for both our members and our company. 

Here are a few of the things you will do:

  • Own the day-to-day management of high budget, paid search campaigns.
  • Perform thorough data analysis to uncover trends, optimization opportunities and efficient budget allocation that will drive performance and scale.
  • Perform market, keyword, and competitor research to establish the most effective SEM strategy in alignment with the company's strategic objectives.
  • Create and present insightful and actionable reports using data analysis and visualization
  • Work alongside the creative design team and iterate on high performing ads, develop new testing frameworks and present learnings.
  • Gain mentorship in Google ads platform channels and best practices. You’ll work closely with our partners at Google and other platforms to better optimize the account, with access to beta product opportunities and specialty workshops.


Here is what is needed:

  • An accomplished SEM specialist with up to 2 years of experience in a global company, SaaS an advantage.
  • Demonstrated experience in successfully scaling and optimizing paid search activity.
  • A robust business orientation and exceptional analytical skills. You are able to demonstrate a strategic mindset, a keen understanding of business operations, and the ability to analyze complex data to drive informed decision-making.
  • An eye for detail in all aspects of campaign management.
  • You have strong excel or Google Suite skills and are comfortable with giving presentations
  • You are an excellent communicator with strong collaboration skills. You thrive in a fast-paced, dynamic environment.


The opportunity at HoneyBook is huge – our primary customers today are creative businesses that generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures and 01 Advisors.

Follow us on Instagram, Facebook and Medium and catch the latest stories about HoneyBook. Read about what our employees are saying about us on Glassdoor.






Applicant Information
When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.
We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others.

Our Privacy Policy is here. 

Top Skills

Google,Bing

What the Team is Saying

Christian
Allen
The Company
233 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

HoneyBook is here for the self-starters. The independents. Those who’ve claimed freedom over their career, finances, and future. Those paid for a profession that’s also their passion.

We’re on a mission to empower this economy of independents to rise, building fulfilling and sustainable livelihoods by doing what they love. We champion technology as our ally in supporting our members in this pursuit.

We can’t fulfill this mission without incredible talent. Our culture is founded on core values that drive everything we do, starting with always putting people first.

Why Work With Us

Our culture is founded on core values that drive everything we do, starting with always putting people first. Our team is a mission and values-driven team fueled by passion and purpose. At HoneyBook, we believe you are the driver of your career and growth - we're here to support you along the way.

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Employees engage in a combination of remote and on-site work.

Typical time on-site: 2 days a week
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