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Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Segment Marketing Strategist Manager
We are looking for a Segment Marketing Strategist Manager to join the Group Segment Marketing team within our Marketing division. In this role, the Segment Marketing Strategist Manager will be responsible for overseeing Group Segment Marketing team operations, segment & market analysis, and strategy development to optimize performance and drive segment growth, acting as Group Marketing liaison with cross-functional partners across marketing and sales. This individual will perform comprehensive segment and market analysis to identify the needs and behaviors of the Group market, while staying informed about competitors and industry trends.
This position involves monitoring and analyzing segment KPIs, generating weekly and monthly reports on performance and providing corresponding recommendations, and developing data-driven, at-scale and 1:few strategies in collaboration with our marketing partners, including outbound activations, web, and paid media to maximize growth from those channels.
The Team:
The Group Segment Marketing Team owns the Group go-to-market strategy for healthcare organizations between 6-275 MDs, working in close alignment with our Sales stakeholders and Marketing partners to help grow Group pipeline and bookings. We support the new and existing logo Group business through at-scale, 1:few, and 1:1 tactics informed by our strategy to grow the business across our key audiences, by leveraging tactics like web and paid media, lead generation partnerships, outbound activations, industry and proprietary events, sales enablement, active pipeline deal support, and customer co-marketing.
Job Responsibilities
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Develop performance measurement frameworks - KPIs, goals, metrics - and analyze the performance of all campaigns, activations, tactics, content and creatives to reveal effectiveness against objectives
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Monitor and analyze Group Segment performance KPIs, providing insights and recommendations for continuous improvement
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Provide monthly business reports summarizing the activations performance, inbound performance, and performance of any other channels like events, including recommendations of how to modify that strategy based on findings
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Partner with SDR and SE Enablement marketers to gather and analyze feedback from sales stakeholders to inform segment strategies and identify new opportunities
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Conduct regular in-depth analysis of Group business segment to understand the needs, preferences, and behaviors of the Group market, and applying them to the go-forward Group Segment go-to-market strategy
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Manage the Group Marketing budget: partner across the Segment Marketing team ensure that projects, such as events and outbound activations, are on budget, the expense tracker is updated appropriately, and monthly signoffs are accurate
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Own the creation of the Group Marketing bi-weekly newsletter. Collaborate across the segment team, and other partners as needed, to own the draft of the newsletter
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Partner with Group Marketing leadership, Sales leadership, and our Marketing partners to develop, implement, and be an expert on compelling messaging that resonates with our Group prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging.
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Act as liaison between Group Marketing team and other Marketing cross functional partners (including, but not limited to: Performance Marketing team, Solutions Marketing team, Content, and Brand) to ensure our buyers’ journeys help to inform our strategies
Typical Qualifications
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Bachelor's degree in Marketing, Business, or a related field.
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5+ years in relevant Marketing / Commercial Operations or Marketing Strategy role, with experience in Healthcare IT a plus
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1+ years of experience in a quantitative and analytical role
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Strong skills around data manipulation and analysis of large quantities of data, with the ability to interpret and make real-time decisions across tools like Salesforce, Excel, Tableau, and Power BI
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Demonstrated success developing and enhancing complex reporting, weaving together inputs from multiple teams, marketing channels, and data sources
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Excellent understanding of prospect segmentation and targeting strategies
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Strong communication and interpersonal skills, with the ability to collaborate and influence effectively across teams.
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Proven experience working with marketing and sales teams
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Proficient in managing multiple marketing initiatives simultaneously, while meeting deadlines with high-quality deliverables
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An accountable, detail-oriented self-starter who can work independently and flexibly in a fast-paced environment
About athenahealth
Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.
Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at [email protected] for assistance.
https://www.athenahealth.com/careers/equal-opportunity
Top Skills
What We Do
athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
For more information, please visit www.athenahealth.com
Why Work With Us
We are here to make an impact on the healthcare industry at scale. We enable our diverse teams to move fast, grapple with interesting technical challenges, and innovate at every level. We are on a modernization journey and build on the hybrid cloud. We deliver best-in-class solutions to help every patient receive the best possible care.
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