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Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Director of Integrated Marketing
We are looking for a Director of Integrated Marketing to join the Brand & Performance Team within our Marketing division. In this role, the Director of Integrated Marketing will be responsible for designing and planning end-to-end marketing campaigns that incorporate online and offline marketing channels to tell a congruent story in market. This individual will possess strong marketing, communications and program management skills, with the ability to work seamlessly with peers across the marketing function and collaborate with colleagues to achieve common growth ambitions. The Director of Integrated Marketing will act as a visionary leader who can effectively integrate multiple marketing channels, tactics, and messaging to create impactful campaigns that resonate with our target audience.
The Team: The Brand & Performance Marketing team encompasses brand strategy and experience, creative services, go-to-market content, paid media, and website strategy. Our team is entrusted with devising, producing, introducing, and refining superior go-to-market strategies from branding through to demand generation. Our ultimate goal is to successfully position athenahealth as the most admired and considered company in our category.
Job Responsibilities
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Design multi-channel marketing campaigns and activations that position athenahealth as the brand that helps to cure complexity and simplify the practice of care. Help us achieve key marketing objectives: 1. increase brand awareness, 2. create demand (drive pipeline) and 3. convert demand and strengthen client engagement.
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Develop and oversee the integrated marketing strategy, ensuring alignment across digital, brand, segment, channels, and content to deliver a cohesive message across all platforms.
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Create a seamless customer experience across all touchpoints by ensuring consistent messaging and visual elements, enhancing engagement and satisfaction.
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Foster cross-functional collaboration among previously siloed teams, encouraging knowledge sharing and innovative campaign ideas to enhance overall effectiveness.
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Collaborate with marketing channel owners (paid media, web, social, outbound, events, inside sales, etc.) to develop innovative strategies for reaching target audiences.
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Conduct in-depth analysis of target audiences and personas to ensure effective targeting across channels.
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Collaborate with portfolio and editorial teams to develop compelling value propositions and key messaging for target audiences.
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Monitor marketing lead progression and improve engagement and conversion rates.
Typical Qualifications
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Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
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6+ years of marketing experience, with a passion for B2B and a proven track record of managing cross-channel campaigns.
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Strong understanding of digital marketing, brand strategy, and customer engagement principles.
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Experience planning and executing multi-channel marketing campaigns, including digital media, web, events, outbound, social, and PR.
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Familiarity with marketing technologies such as SFDC, Monday.com, AuxoAI, Allocadia.
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Exceptional leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
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Excellent communication and executive presence, capable of connecting at the C-level.
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Strong analytical skills, with experience in data-driven decision-making and performance measurement.
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Creative, resourceful, and proactive, with strong project management skills and the ability to drive change.
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Flexibility in attitude and behavior, with sound judgment and decisiveness.
About athenahealth
Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.
Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at [email protected] for assistance.
https://www.athenahealth.com/careers/equal-opportunity
What We Do
athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
For more information, please visit www.athenahealth.com
Why Work With Us
We are here to make an impact on the healthcare industry at scale. We enable our diverse teams to move fast, grapple with interesting technical challenges, and innovate at every level. We are on a modernization journey and build on the hybrid cloud. We deliver best-in-class solutions to help every patient receive the best possible care.
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