Search Engine Marketing Specialist

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
Mid level
Information Technology • Legal Tech
The Role
The SEM Specialist will manage search engine marketing campaigns, optimize performance, and analyze KPIs for a law firm focusing on personal injury.
Summary Generated by Built In

Keller Postman represents a broad array of clients in class and mass actions, individual arbitrations, and multidistrict litigation matters at the trial and appellate levels in federal and state courts. Serving hundreds of thousands of clients in litigation and arbitration, we have prosecuted high-profile mass tort, antitrust, privacy, product liability, employment, and consumer-rights cases. Our firm also acts as plaintiffs’ counsel in high-stakes public-enforcement actions. Our mission is to achieve exceptional results for our clients, drive innovation in the practice of law, and pursue unparalleled excellence in everything we do. 

Purpose: We are seeking an experienced Search Engine Marketing (SEM) Specialist to join our team. The ideal candidate will have a track record managing search engine marketing campaigns in the personal injury law vertical. You should have experience managing large monthly budgets and optimizing for case type specific KPIs. If you are passionate about being part of a rapidly growing firm and have the expertise to drive significant personal injury conversions, we want to hear from you.

Key Responsibilities:

  • Develop, implement, and manage SEM campaigns across various platforms, including Google Ads and Bing Ads.
  • Conduct keyword research and selection for pay-per-click (PPC) campaigns to maximize reach and efficiency.
  • Create compelling ad copy and optimize landing pages to improve quality scores and conversion rates.
  • Monitor and analyze campaign performance, adjusting strategies to meet and exceed KPIs.
  • Manage monthly budgets of at least six figures, ensuring efficient allocation of resources and maximum ROI.
  • Collaborate with the creative and content teams to develop impactful marketing materials.
  • Generate detailed reports on campaign performance, providing insights and recommendations for continuous improvement.
  • Stay up-to-date with industry trends, tools, and best practices to keep our SEM strategies cutting-edge.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3 years of experience in SEM, with at least 2 years focusing on personal injury law.
  • Proven experience managing six-figure monthly budgets.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency in SEM tools such as Google Ads, Bing Ads, and Google Analytics.
  • Ability to thrive in a fast-paced, results-oriented environment.
  • Certification in Google Ads and/or other relevant SEM certifications is a plus.

Keller Postman is an Equal Opportunity Employer.  For California Applicants, please find our CRPA information here. 

Top Skills

Bing Ads
Google Ads
Google Analytics
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
Austin, , Texas
289 Employees
On-site Workplace
Year Founded: 2018

What We Do

Keller Postman LLC is a national law firm that represents a broad array of clients as plaintiffs in complex litigation at the trial and appellate levels. We act for plaintiffs in federal and state court across a variety of claims and practice areas. We take on complicated cases—frequently class and mass actions, arbitrations or matters in multiple jurisdictions—where our legal and strategic counsel can add significant value

Similar Jobs

Upstart Logo Upstart

Senior Growth Manager, Direct Mail

Artificial Intelligence • Fintech • Machine Learning • Social Impact • Software
Easy Apply
Remote
2 Locations
1500 Employees
131K-181K Annually

Fluint Logo Fluint

Growth Marketing Lead

Sales • Generative AI
Remote
Hybrid
Denver, CO, USA
10 Employees
75K-130K Annually

Coinme Logo Coinme

Social Media Intern

Blockchain • Fintech • Information Technology • Software • Cryptocurrency
Remote
United States
59 Employees

Spring Health Logo Spring Health

Lifecycle Marketing Lead, D2C

Artificial Intelligence • Healthtech • Telehealth
Easy Apply
Remote
USA
1300 Employees

Similar Companies Hiring

Jobba Trade Technologies, Inc. Thumbnail
Software • Professional Services • Productivity • Information Technology • Enterprise Web • Consulting • Cloud
Chicago, IL
45 Employees
InCommodities Thumbnail
Renewable Energy • Machine Learning • Information Technology • Energy • Automation • Analytics
Austin, TX
234 Employees
HERE Technologies Thumbnail
Software • Logistics • Internet of Things • Information Technology • Computer Vision • Automotive • Artificial Intelligence
Amsterdam, NL
6000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account