Salesforce Marketing Cloud Administrator

Join the company defining what it means to be an Impact Lender!

Mortgages are what we do, but that doesn't define who we are. In 2008, Movement disrupted the industry with the innovative 6-7-1 mortgage process. In 2023, we pioneered again, helping launch Impact Lending – a new category of lending. Any mortgage lender that commits at least 10% of its profits to helping the neighborhoods it serves is an Impact Lender.

At Movement, we are Impact Lenders. We give 40%-50% of our profits to making an impact in our communities. For us, purpose and people have always come before profit.

POSITION OVERVIEW

Movement Mortgage is looking for a Salesforce Marketing Cloud Administrator. This role will bring the technical know-how to execute complex marketing strategies.  You will partner with the marketing and technology teams to develop, maintain, and enhance marketing automation via Marketing Cloud. This person will translate business requirements into a technology solution and implement that solution in an accurate, efficient, and reliable manner.

ROLES AND RESPONSIBILITIES

(Duties and responsibilities may include, but are not limited to the following):

• Develop, maintain, and enhance marketing automation using Salesforce Marketing Cloud.
• Create and manage email campaigns, customer journeys, and personalized content.
• Create automations in Automation studio to populate journeys.
• Build and manage Data Extensions.
• Serve as subject matter expert in ampscript and technical build of all Marketing Cloud journeys and audiences.
• Provide training and support to users on Salesforce Marketing Cloud functionality.
• Design, test, build, and showcase proof of concepts, data integrations, queries, automations, journeys, and reports when required.
• Implement and manage complex automation workflows and customer journeys to support marketing campaigns and customer engagement initiatives across Salesforce Marketing Cloud Engagement and Personalization platforms.
• Support development of all Marketing Cloud Personalization components (templates, content zones, third-party integrations, triggers, etc.)
• Stay up to date with the latest Salesforce Marketing Cloud releases, features, and industry best practices to continuously improve the marketing automation capabilities of the organization.

REQUIRED SKILLS AND QUALIFICATIONS

(To perform the job successfully, the candidate should demonstrate the following competencies to perform the essential functions of this job.)

• Salesforce Marketing Cloud Admin certification.
• Proficient experience with Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
• Strong understanding of marketing automation principles and best practices.
• Experience with HTML/CSS, SQL, and AMPscript for email template customization.
• Excellent analytical skills to measure and optimize campaign performance.
• Detail-oriented with the ability to manage multiple projects and meet deadlines.
• Stay on top of industry trends and best practices to determine potential improvements to upcoming and existing solutions.
• Experience with Sales Cloud/Salesforce Lightning/Salesforce CRM.

PREFERRED QUALIFICATIONS

• Experience in the mortgage industry or financial services.

The expected salary range for this position is between:

$102,554.00 - $140,000.00

The range for the position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.

We also offer a benefits package that includes:

• Competitive pay

• Benefits Offered: Medical, Dental, Vision, Life, Disability, Critical Care, Hospitalization, HSA, FSA, DCFSA and QTE

• Retirement plan: 401(k) and Roth

• Paid Time Off: 16 days front loaded. Prorated based on the start date month

• 11.5 paid holidays per year

• Employee assistance program

• Excellent career growth opportunity

• Fun, team-focused working environment

• Employee driven community outreach program

• Relocation packages available

The application window is anticipated to close on:

April 1, 2025

We’re definitely not your average mortgage company. When you’re ready to grow your career AND your impact, we’re ready for you. We’re also one of the nation’s top lenders and are redefining corporate culture. We work hard, we have fun, we invest in our people and we make a difference. Sound like a plan? Good. Learn more at www.movement.com.