Senior Global Demand Generation Specialist

Posted 9 Days Ago
Be an Early Applicant
Hiring Remotely in Boston, MA
Remote
Hybrid
Mid level
Artificial Intelligence • Cloud • Information Technology • Sales • Security • Software • Cybersecurity
Take Command of your Career
The Role
As a Global Demand Generation Specialist, you'll execute marketing programs, oversee webinars, optimize content, and collaborate on demand generation strategies.
Summary Generated by Built In

Job Overview:
As Rapid7's Senior Global Demand Generation Specialist you will be an integral part of our global demand team, supporting the execution of marketing programs. You will work collaboratively with cross-functional teams to ensure alignment between demand generation strategies, sales objectives, and the overarching marketing goals. You will play a pivotal role in designing, executing, and optimizing demand generation programs across multiple regions.
Your primary focus will be overseeing the execution of our global webinar and content syndication programs, covering tasks such as copywriting, designing, maintaining best practices and ensuring deliverability.
About the office:
Rapid7 is a hybrid work environment. The expectation is 3 days in office and 2 days remote. Our Boston office is located at North Station.
About the team:
Rapid7's marketing team is a close knit but global team. The Manager of this role is located in Poland, and you will have Boston-based colleagues. Rapid7 is a hybrid work environment. The expectation is three (3) days in-office, two (2) days remote. Our Boston office is located at North Station.
The skills you'll bring include:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Prior internship or work experience in marketing, preferably within the technology or Cyber Security industry.
  • Strong communication skills, both written and verbal, with the ability to articulate complex concepts clearly and concisely.
  • Excellent organisational and project management abilities, with a keen attention to detail and the ability to prioritise tasks in a fast-paced environment.
  • Proficiency in Google Workspace and Microsoft Office. Experience with Artificial intelligence (e.g. intent monitoring, predictive analytics) is desirable.
  • 2+ years of Marketo/ Marketing Automation experience, CRM (Salesforce), HTML editor and database tools.
  • Knowledge of digital marketing channels and social media platforms, with the ability to leverage them effectively for marketing campaigns.
  • A proactive and collaborative mindset, with the ability to work effectively both independently and as part of a team.
  • Passion for technology and Cyber Security, with a desire to learn and grow in a dynamic industry.


In this role, you will:

  • Support the planning and execution of demand generation programs, such as email, content syndication and webinars for our global demand & global campaign teams
  • Support the Global Demand Manager in the planning and execution of all aspects of webinar programs, including optimizing content for engagement, curating webinar templates, conducting A/B testing, and managing attendee communications. Maintain the global webinar calendar and best practices with a focus on audience segmentation and personalized experiences.
  • Track and analyze key webinar metrics such as registration rates, attendance rates, engagement levels, and audience retention. Use insights to refine content, optimize promotion strategies, and enhance future webinar experiences.
  • Plan and execute all aspects of content syndication programs, including optimizing content for distribution, curating syndication templates, conducting A/B testing, and managing lead nurturing workflows.
  • Monitor program performance using metrics such as lead conversion rates, content engagement, traffic sources, and ROI. Leverage data-driven insights to optimize syndication strategies, improve audience targeting, and maximize content reach.
  • Support maintaining all data within Marketo and CRM. Ensure data enrichment and hygiene best practices are adhered to with compiling and maintaining email lists.
  • Work closely with regional growth marketing, global demand, global campaigns team members, including content creators, graphic designers, and digital marketers, to ensure a cohesive and integrated approach to email programs.
  • Collaborate with the team to identify opportunities for improving marketing systems and processes, aiming to maintain and enhance efficiency and effectiveness of marketing efforts.
  • Maintain the Global Demand Asana projects and calendars.
    About Rapid7
    Rapid7 (NASDAQ: RPD) helps organizations across the globe protect what matters most so innovation can thrive in an increasingly connected world. Our comprehensive technology, services, and community-focused research simplify the complex for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, be in 10 places at once, and shut down attacks. We're on a mission to make security solutions easier to use and access so we can bring safety and resilience to more people.
    With more than 10,000 customers across 140+ countries, Rapid7 is a leader in cybersecurity that has earned numerous industry accolades and recognition for our technology and culture.
    LI: #MB2


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.

Top Skills

Artificial Intelligence
Google Workspace
HTML
Marketing Automation
Marketo
MS Office
Salesforce

What the Team is Saying

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The Company
HQ: Boston, MA
2,400 Employees
Hybrid Workplace
Year Founded: 2000

What We Do

At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what’s possible and drive extraordinary impact. We’re building a dynamic and collaborative workplace where new ideas are welcome.

Protecting 11,000+ customers against bad actors and threats means we’re continuing to push the envelope - just like we’ve been doing for the past 20 years. If you’re ready to solve some of the toughest challenges in cybersecurity, we’re ready to help you take command of your career.

Join us.

Why Work With Us

With our products, research, and open source communities, we’re building a secure digital future for everyone. This means constantly learning and evolving in an industry that’s anything but stagnant. You’ll be faced with tough challenges, and given the support to find creative solutions that drive our business, and your career forward.

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Rapid7 Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our default working model is hybrid, with employees working three days per week in the office. This approach underpins our commitment to flexibility and adaptability while supporting our dedication to development, teamwork and customer purpose.

Typical time on-site: 3 days a week
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