Regional Marketing Manager

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, world-leading global threat research and intelligence, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints

With 7,000 employees across 65 countries, and the world’s most advanced global threat research and intelligence, Trend Micro enables organizations to simplify and secure their connected world. TrendMicro.com

Location: Ideal candidates are located in the Dallas Fort Worth, TX, Area, Atlanta, GA, or Nashville, TN.

Position Summary:

The Regional Marketing Manager is responsible for developing account-based marketing strategies and programs in alignment with Sales leadership that will help us promote pipeline growth and customer expansion while overseeing the execution of all regionally integrated marketing programs. All efforts are aimed at driving consistent weekly activities to generate account-level customer engagement and uncovering new contact leads for regional sellers.

We are seeking a passionate, highly motivated, and data-focused individual focused on driving ROI through pipeline creation. You will be responsible for partnering with the sales, channel and operations teams to uncover insights and opportunities to develop and implement marketing and branding strategies in support of our overall cybersecurity platform growth. This will be accomplished through strategically sound and researched marketing programs that target customers at every point of their journey resulting in a strong Trend Micro brand and growth business.

Marketing tactics are expected to be properly aligned to the pain points of the target accounts and relevant job titles/roles and executed through the appropriate channels.

The Regional Marketing Manager is forward-thinking, encouraging the region to look for new and creative ways to deepen relationships within target accounts. The individual actively participates in an environment of teamwork, openness, creativity and continuous self and team improvement.  The individual collaborates cross-functionally with other global and regional marketing teams, channel, operations, web, social, and PR to drive engaging customer experiences.

This individual will work with operations and analytics teams to track results, including impact on sales, align investment decisions with performance targets and utilize budget to maximize ROI. Generate a monthly regional summary report and comprehensive quarterly and annual marketing reports.

Experience:

• Experience delivering a high volume of activities in the technology industry, with a bonus for experience in the cybersecurity or B2B marketing sectors.

• Must have demonstrable field/regional marketing experience partnering with field sales, and channel partners

• Must have proven experience in translating sales goals into marketing plans

• Experience in tracking and measuring marketing events, programs and metrics

• Must have budget management and forecasting skills

• Excellent collaboration skills, working cross-functionally with all levels in the sales organization, corporate marketing, channel teams and peers

• Highly effective communicator with good presentation skills

• Excellent organizational and project management skills

• Inbox zero mentality

DEI Commitment:

Not meeting every single requirement? At Trend Micro, we're committed to fostering a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but find that your experience and background don't perfectly match every qualification listed in the job posting, we still encourage you to apply. You could very well be the ideal candidate for this position or others within our organization.

What We Offer You:

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

• Comprehensive medical, dental and vision insurance

• Life insurance

• Short & Long Term Disability 

• Pre-partum, maternity, parental and medical leave

• Mental Health Wellness Program

• Adoption Assistance

• Wellness Incentive

• Pet Insurance

• 401(k) with company match

• Paid Time Off

• 14 Annual Holidays

• Tuition Assistance

• Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

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