Regional Marketing Manager

The Regional Marketing Manager will oversee marketing operations for North America and Latin America across both B2C and B2B industries. The individual will develop and own localized demand strategies across Mirakl Ads, strategic partners, influencer and customer channels to ensure the successful execution and pipeline driving results of these initiatives. The individual will also contribute to localized field, digital, content and business development initiatives to optimize success rates.

This role will require strong communication and creative thinking skills, the ability to work cross-functionally with both internal and external teams, and a deep understanding of general marketing programs.

Key Responsibilities:

1. Marketing Strategy & Planning:
• Develop and implement regional marketing strategies in line with overall company objectives.
• Identify target audiences and define messaging and positioning for the regional market.
• Identify key channels and define strategies to maximize success.
• Evolve advocacy of emerging buyer groups through community development and tracking,
• Develop “friendlies” within the partner/influencer/seller ecosystem to support various types of marketing needs.

1. Campaign Management:
• Lead the execution of regional marketing campaigns across various channels (customers, strategic partners, influencers, etc.). Campaigns may look like:
1. Demand: Develop partner-led content campaigns
2. Upsell: Build and execute customer + Mirakl Ads campaigns
3. Awareness: Execute influencer partnership programs
4. Advocacy: Define and cultivate regional seller community
• Track and measure the effectiveness of marketing campaigns, make data-driven adjustments, and develop recommendations for future initiatives.

1. Budgeting & Reporting:
• Manage the regional marketing budget, negotiate and allocate resources efficiently to maximize ROI.

1. Cross-functional Collaboration:
• Collaborate with growth and corporate marketing teams (field, digital, corporate) to support regionalization of programs when needed.
• Work closely with BDR and sales teams to align regional marketing efforts with sales needs (reference calls
• Partner with product teams to understand and promote new products and services to key audiences in the region.
• Partner with PR to develop regionalized pitches and story telling.

1. Brand Development:
• Tailor corporate marketing materials to fit regional cultural and market-specific nuances.
• Influence the creation of localized content to fit regional needs.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).
• 5+ years of experience in marketing, with a focus on regional or territory-based marketing.
• Strong understanding of local market trends, competitive landscapes, and consumer behaviors in the assigned region.
• Proven experience in campaign management, lead generation, and communications.
• Excellent analytical skills, with the ability to interpret data and translate it into actionable strategies.
• Strong leadership and communication skills, with the ability to influence cross-functional teams.
• Proficiency in marketing tools, CRM software, and analytics platforms.