Regional Field Marketing Manager - Contract

Do you bring a background in planning and executing field marketing activities within the life science industry? Are you a dynamic, self-motivated professional who believes nothing is impossible and loves to learn and be curious?

If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Field Marketing team in North America on a temporary basis to backfill a valued team member on maternity leave. This role is anticipated to last approximately 6 months with the possibility of extending, and it's a hybrid opportunity, requiring 2-3 days onsite our corporate office in Boston, MA. 

Our Mission

We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.

Your Mission

As our Regional Field Marketing Manager, you will create, own, and implement campaigns and marketing tactics as part of awareness campaigns, targeted account-based marketing or product launch campaigns for all marketing activities assigned to create pipeline and leads for the Sales teams in the North America Region.

You will have the opportunity to create and own new initiatives and support our fast-growing organization. We are looking for a motivated, enthusiastic and flexible person with the capacity to work independently on projects to completion.

The vale you bring

• Develop and execute SOPHiA GENETICS' (BioPharma, SaaS in healthcare & genomics, Rare Disease, and Oncology Applications) annual marketing plans and marketing budget in the assigned region.  
• Collaborate with third party companies as needed to ensure all relevant channels and targeted audience is covered in the region 
• Define the go-to market strategy in the assigned region for the given scope. 
• Collaborate with content writers, creative design and digital marketing experts to ensure that campaign tactics match market segment needs. (e.g. compelling email / content / social media marketing (blogs / webinars)) 
• Convert customer and market insight into core marketing briefs and strategic marketing plans that drive successful lead generation thanks to impactful and customized product launch campaigns.  
• Define key messages and visual identity of the booth for local conferences interacting with the graphic designer(s) and the regulatory team for final approval (content and graphics) 
• Work with Sales and Product Management to create continuous alignment for business strategy, establish relevant Marketing tactics to help the Sales teams reach their targets, ensuring to deliver campaigns in a timely fashion. 
• Ensure that regional marketing plans and all activities support the global marketing objectives and are aligned with the company's brand standards, corporate messaging, positioning and brand development, while regionalizing messaging to the given targeted persona 
• Support planning and management of global conferences and events in messaging, speaker selection, on-site activities and sales briefings in collaboration with regional event lead. 
• Track agreed KPI's to measure ROI of commercial marketing campaigns. This includes creating performance dashboards with user engagement metrics across channels and orchestrate the communication of outcomes to Sales, Product Management up to the ET. 
• Monitor the success of marketing campaigns by working with Digital Marketing to use and implement advanced digital tagging and strategies 
• Build, maintain, and analyze digital advertising campaigns to ensure the content is reaching the right audiences within budget and timeline. 
• Stay informed with the market landscape to create informed market analysis and target segmentation as part of marketing campaigns 
  

• 3 + years of integrated marketing experience in a healthcare-related sector (Biopharma, BioTech, MedTech, Healthcare Service, Healthcare Agency) is required 
• Bachelor’s degree in a Marketing field is required and MBA or Master’s degree is a plus. 
• Sales experience is a plus 
• Strong oral/written communication and interpersonal skills  
• Understanding of event management processes  
• Experience with defining marketing strategy and creating marketing campaigns and marketing plans required  
• Regulatory and Compliance awareness 
• Extensive mastery of email marketing and marketing automation tools (Pardot preferred), Google Analytics, Google Ads, CRM platforms (especially Salesforce), Microsoft Office Suite, and project management platforms.  
• Experience in launching products 

You will be joining an organization with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth.

Business recognition and accolades include: 

• World's most innovative companies (Top 10)
• World's smartest companies (Top 50) 
• 100 Best Places to Work in Boston (2022-2025)
• Top 10 European Tech Startup
• Top 10 European biotechs startup to watch
• Top 25 East-Coast Biotech to watch

Our US benefits package is comprehensive, but varies internationally in-line with local standards and laws. You can discuss a full breakdown with us, but as a brief overview:

• Outstanding Medical (with Telemedicine), Dental, and Vision Plan with 90% employer contributions, including $0 deductible plans options.
• Life and AD&D company provided 
• Company 4% match 401K contributions 
• Company-paid Short and long-term disability insurance 
• 20 Days PTO (Increases with tenure), 5 sick days and 13 Public holidays recognised
• FSA commuter benefits
• Supplemental employee insurance options are available for Accident, Critical Illness, Hospital and Legal 
• Voluntary Pet Insurance and Auto and Home options 
• Employer Assistance Program free for all employees 

Our DNA

Like the strands of DNA itself, SOPHiA GENETICS and the team are deeply interconnected and reliant on each other to deliver. There are common threads across the team. Things that bind us together. Those things are Relentless Curious; Resilient & Nimble and Fearlessly Adventurous 

Our Virtues

At SOPHiA GENETICS we established our 7 Virtues to clarify how our principles show up each day through action.  We Decide; We Do; We Collaborate; We Innovate; We Empower; We Adapt and We Learn.

At the centre of our Virtues is our Mantra, We Care, which provides a constant reminder of the compassionate, benevolent, and hopeful nature of our mission and how it should be threaded through each of our Virtues and everything we do. Learn more about our DNA and Virtues on our Careers portal

The process 

We use the power of AI to help our partners make decisions. If you’re utilising AI in your search and application process, why not use some of these prompts:

• ‘What impact can I expect to have on the world by working at SOPHiA GENETICS?’
• ‘I have an interview with SOPHiA GENETICS. What should I know before I meet with them?’
• ‘I am a *job title* - What can SOPHiA GENETICS offer my career?’

Apply now with your CV and any supporting information. 

Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business. If you need additional support for accessibility, please contact our TA team for assistance.

We appreciate the value external partners can bring, but we operate a direct-hiring model and we are not looking to utilize agency support at this time. All hiring is controlled by Talent Acquisition, potential partners should liaise through TA and not our hiring teams please.

Starting Date: ASAP 

Location: Boston, MA (Hybrid)

Contract: 6-8 month contract