Programmatic Specialist

Posted 7 Days Ago
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Barcelona, Cataluña
Mid level
Information Technology • Travel
The Role
The Programmatic & Paid Social Specialist will manage and optimize advertising campaigns on DV360 and CM360, execute Paid Social strategies on Meta, analyze campaign performance, manage budgets, and collaborate with teams.
Summary Generated by Built In

Description

What is Exoticca?
Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.

We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.
What do we do?
We are looking for a Programmatic Specialist with experience in managing, optimizing, and analyzing display and video campaigns within the Google ecosystem (DV360 and CM360). Experience in Paid Social campaigns on Meta is also desirable. Knowledge of the travel industry will be a plus.

What will you do?

  • We are looking for a Programmatic Advertising Specialist with experience in managing, optimizing, and analyzing display and video campaigns within the Google ecosystem (DV360 and CM360). Experience in Paid Social campaigns on Meta is also desirable. Knowledge of the travel industry will be a plus.
  • Responsibilities
  • Launch, monitor, and optimize programmatic advertising campaigns in DV360 and CM360.
  • Execute Paid Social strategies on Meta Ads.
  • Analyze campaign performance and generate reports with actionable insights.
  • Manage campaign budgets and ensure proper allocation of investments.
  • Implement audience segmentation strategies and A/B testing to maximize impact.
  • Collaborate with creative and data teams to improve results.
  • Present campaign results and strategies to stakeholders in a clear and effective manner.
  • Stay up to date with trends and innovations in digital advertising.
Requirements
  • 3+ years of proven experience using DV360 and CM360 to manage display and video campaigns. Knowledge of trafficking campaigns in CM360, floodlight configuration, and attribution reports is highly desirable.
  • Experience in setting up and optimizing Paid Social campaigns on Meta Ads.
  • Strong data analysis skills with the ability to extract actionable insights.
  • Experience in budget management and ROI optimization strategies.
  • Ability to work in dynamic environments, with excellent communication skills to coordinate with different teams.
  • Knowledge of the travel industry is a plus, especially understanding long customer journeys, seasonality, and high market competition.
  • High level of English proficiency.
Benefits
  • Competitive compensation package in line with job responsibilities and experience.
  • Additionally, we propose the use of flexible compensation management for diet, transportation, private health insurance with Cobee.
  • Hybrid work model: Offices in Barcelona city.
  • Permanent contract from the start.
  • Travel packages at reduced prices!
  • Referral bonus, if you bring people as talented as you.
  • Unlimited coffee, team lunches, English lesson, bi-anual company parties.
  • And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapid growing organization!

Join Exoticca and play a pivotal role in creating life milestones through unforgettable travel experiences! This is your opportunity to shape the future of a dynamic and innovative travel brand on a global scale.

Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under European, country, or local law.

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Top Skills

Cm360
Dv360
Meta Ads
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The Company
Miami City, Florida
472 Employees
On-site Workplace
Year Founded: 2013

What We Do

Exoticca is a fast-growing online tour operator that’s been disrupting the travel tech sector since 2013. Today, over 400 passionate travel experts work with us every day to make exotic destinations accessible to more people than ever worldwide.

By developing innovative tech-based solutions and working directly with trusted local operators, Exoticca offers extraordinary travel packages at never-before-seen prices while ensuring that local communities prosper from our business. We place the world at your fingertips with an online booking system to reserve complex trips in just a few clicks, while our Traveler’s App helps give real-time itinerary updates plus a 24/7 direct line to multilingual customer support.

We’re a melting pot of cultures here, but we all share a strong set of core values that unite us all. Commitment, believing in both our mission and the transformative power of travel. Drive, constantly striving for improvement even at the forefront of the industry. Teamwork, knowing our strength lies in the sum of our parts. Resilience, seizing opportunities to grow in any context. And customer-centric, because making their dreams come true is our ultimate goal.

Itchy feet have taken us far at Exoticca, and we've landed at the forefront of travel tech

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