Product Marketing Manager, Sales Enablement

About Lansweeper
Lansweeper's Technology Asset Intelligence platform helps businesses better understand, manage, and protect their IT environments. We provide actionable insights into IT estates by scanning and inventorying all devices, users, and software, ensuring organizations can optimize their technology investments while minimizing risks.
Since 2004, Lansweeper has empowered over 25,000 customers worldwide-ranging from Mercedes, IBM, and Nestlé to governments, universities, and NGOs-with trusted, accurate insights. Our platform monitors more than 80 million devices globally, supported by a team of 300+ dedicated professionals.
About the Role: Product Marketing Manager - Sales Enablement
As the Product Marketing Manager - Sales Enablement , you will play a pivotal role in ensuring our sales team has the tools, training, and resources needed to excel. Acting as the vital connection between product, marketing, and sales, you will align go-to-market strategies while driving initiatives that empower our sales team to communicate Lansweeper's value effectively.
This role combines strategic vision and hands-on execution, requiring you to create impactful sales collateral, deliver tailored training, and ensure alignment across teams. Your efforts will directly influence sales effectiveness, accelerate deal cycles, and contribute to overall revenue growth.
Key Responsibilities
Sales Enablement Leadership

• Develop and execute comprehensive sales enablement strategies to empower both direct and partner (ISV & MSP) sales teams.
• Design, update, and maintain high-impact sales materials, including pitch decks, competitive analyses, value propositions, and objection-handling guides.
• Create and manage a dynamic sales playbook outlining the sales process, best practices, and templates in collaboration with Sales Operations.
• Ensure sales teams can effectively communicate the value of Lansweeper's platform to diverse customer personas and market segments.

Advanced Sales Training Programs

• Lead the development and delivery of tailored training programs focused on product knowledge, competitive positioning, and advanced selling techniques.
• Continuously evaluate training effectiveness and refine approaches based on performance metrics and feedback.
• Collaborate with the Readiness Team to shape Lansweeper's internal/external training academies for online, offline, and in-person formats.

Strategic Collaboration

• Act as the primary liaison between sales, marketing, product, customer success, and executive leadership to ensure alignment on priorities and strategies.
• Integrate customer insights, market intelligence, and product updates into enablement materials for maximum impact.
• Partner with sales leadership to identify areas where enablement initiatives can drive revenue growth and customer acquisition.
• Operationalize sales strategies, including product retention, upsell/cross-sell initiatives, and collaboration with Customer Success teams.

Program Orchestration and Optimization

• Oversee the planning, execution, and continuous improvement of enablement initiatives, ensuring timely delivery and high-quality results.
• Leverage enablement tools and platforms to streamline resource access in collaboration with IT, Readiness, and Operations teams.
• Support global sales enablement rollouts during product releases and launches.
• Define and track KPIs to measure enablement program success and present actionable insights to leadership.

Requirements

• Bachelor's or Master's degree (MBA preferred).
• 7+ years of experience in product marketing, sales enablement, or a related field, with 2+ years in leadership roles.
• 2+ years of experience in a SaaS environment.
• Proven track record of developing and implementing successful sales enablement and training programs, ideally in B2B or SaaS.
• Experience collaborating with executive stakeholders and cross-functional teams to achieve business objectives.
• Deep understanding of sales processes, buyer personas, and customer journeys.
• Exceptional written and verbal communication skills, with a focus on storytelling and influencing at all levels.
• Proficiency in enablement and training platforms, CRM tools (e.g., Salesforce), and sales methodologies (e.g., MEDDPICC, SPICED).
• Strong analytical and project management skills with the ability to prioritize and deliver multiple projects simultaneously.

Our offer you can't refuse

• Flexibility is key! Work efficiently by using our flexible working hours and working from home.
• Work for an international company where you get to travel to meet your colleagues for a great (teambuilding) event at least once a year.
• Collaborate with passionate and driven colleagues every day.
• Accelerate your career: new opportunities are right around the corner.