Product Marketing Manager I

Posted 3 Days Ago
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Bangalore, Bengaluru, Karnataka
Mid level
eCommerce • Fintech • Payments • Software • Financial Services
The Role
The Product Marketing Manager at Razorpay will strategize product marketing, execute go-to-market plans, conduct market research, and train sales teams to drive growth.
Summary Generated by Built In

Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. 

We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital). 

About the RoleJob Summary

The PMM team at Razorpay is responsible for identifying new product innovation opportunities as well as maximizing the potential of our existing products. They are aligned with individual products and own them through the product journey. Responsible for the growth of the product, aligned to company goals, the PMM is expected to be the internal and external evangelist. They are responsible for launching the product as well identifying new avenues and opportunities. 

Roles and Responsibilities

  • Product Marketing Strategy: Own the local maxima for your product. Define and execute GTM for new launches and campaigns for driving growth. 
  • Go-to-Market: Devise a go-to-market strategy to achieve overall business targets with cross collaboration with sales, marketing and product teams. Prepare compelling solution sales plays for multiple buyer personas, solving for differentiated business needs. Drive teams with sales plays and GTM campaigns to achieve organizational goals
  • Market Landscaping and Research: Talk to customers, conduct market research, work with our product analysts and acquire insights that will deepen our understanding of target market segments and relevant audiences.
  • Product Evangelist - Act as an evangelist for your product internally and externally. Create brand awareness for your product inline with the Razorpay payments and overall Razorpay brand.
  • Optimize Across the Funnel: Work closely with Sales, analytics, Product and Marketing to continuously optimize and track the funnel for your products.
  • Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole to include the product roadmap.
  • Enable User-Facing Teams: Enable and train the Sales, Marketing, and Customer Success teams by owning and driving the creation of collaterals, content, and demo. Enable sales and business teams with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel

Desired Skills and Experience

  • 4-6 years of relevant experience in Product marketing, Product Strategy or management consulting
  • Exposure to Fintech and  SAAS technology products in a strategy/marketing/product capacity is a plus
  • Skills navigating processes and experience in a major industry (such as FSI, Ecommerce, B2C Internet First companies, etc.) is preferred
  • Ability to interact and understand with executive management and C-Suite executives
  • You have excellent verbal and written communication skills
  • You are curious about metrics, execution processes, macro trends
  • You are ambitious and have a natural focus and bias towards outcomes

Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.

 

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Top Skills

Fintech
SaaS
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The Company
HQ: Bangalore, Karnataka
3,200 Employees
On-site Workplace
Year Founded: 2013

What We Do

Power your finance, grow your business.
Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease.

Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money.

#OutgrowOrdinary
We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to.

The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch.

Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly.

Certified cool
We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain.

Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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