Integrated Marketing Campaigns Manager

Posted 3 Days Ago
Be an Early Applicant
Bengaluru, Karnataka
Mid level
HR Tech • Information Technology • Software
The Role
The Product Marketing Manager is responsible for developing and executing integrated marketing strategies to enhance product visibility and drive demand.
Summary Generated by Built In

About us:

The global hiring revolution is shaping a future where talent can thrive everywhere, driving innovation and progress on a global scale.

Multiplier is at the forefront of this change. By removing barriers and simplifying global hiring, we’re creating a level playing field where businesses and individuals – (like you) – can compete, grow, and succeed, regardless of geography.

Multiplier empowers companies to hire, onboard, manage, and pay talent in 150+ countries, quickly and compliantly. Our mission is to build a world without limits, where ambitious businesses can look beyond borders to build their global dream teams. Our unified employment platform, complete with world-class EOR, AOR and Global Payroll products, means it has never been easier to seize the global hiring opportunity.

We’re backed by some of the best in the business, (Sequoia, DST, and Tiger Global), are led by industry-leading experts, scaling fast, and seeking brilliant like-minded enthusiasts to join our team. The future is borderless. Let’s build it together.

About the Role:

We are looking for an Integrated Marketing Campaigns Manager to lead the planning, execution, and optimization of high-impact, full-funnel campaigns that drive pipeline, product adoption, and brand awareness across global markets. This role sits at the intersection of marketing, product, and sales—and will be instrumental in translating customer insights and market trends into compelling, insight-led campaigns that move the needle on revenue. You’ll play a key role in shaping Multiplier’s go-to-market engine and delivering measurable business outcomes by combining creative storytelling with analytical rigor.

Key Responsibilities:

Strategic Media Planning & Execution

  • Full-funnel campaign strategy and hands-on execution.
  • Experience across platforms (LinkedIn, DV360, DCM, Meta, 3rd party vendors).
  • Bonus: Paid search exposure.

Cross-functional Collaboration & Content Leadership

  • Collaborating with product, content, design, GTM and website ops teams.
  • Developing creative briefs and directing execution across asset types (banners, videos, emails, webinars, etc.).

Insight-Led Messaging & Research

  • Leading surveys with internal and external stakeholders.
  • Translating insights into relevant messaging strategies.
  • Working with agencies/influencers to refine positioning.

Growth Mindset & Experimentation

  • A/B testing, rapid iteration, and bias for action.
  • Willingness to fail fast and optimize continually.
  • Curiosity and love for learning and research.

GTM Strategy, Outcome Ownership & Measurement

  • Understanding of GTM strategy, SaaS tools, buyer personas, B2B psychology.
  • Strong storytelling skills—turning data into narratives.
  • Taking accountability for results.
  • Proficiency with reporting
  • Clear linkage of campaigns to revenue or pipeline metrics.

What We’re Looking For

  • 6-8 years of experience in B2B marketing or sales roles with exposure to integrated campaigns and digital marketing.
  • Proven experience building and optimizing campaigns across platforms like LinkedIn, DV360, Meta, and other paid social and display channels.
  • Strong understanding of SaaS buyer journeys, GTM strategy, and customer psychology.
  • Experience working cross-functionally with content, product, creative, and website operations teams.
  • Excellent written and verbal communication skills, with the ability to craft clear creative briefs and actionable messaging.
  • A self-starter who can independently drive initiatives from planning to execution without waiting for detailed instructions.
  • Strong analytical problem-solving skills—you’re comfortable digging into data, identifying patterns, and drawing actionable insights.
  • A growth mindset—you love learning, experimenting, and solving problems creatively.
  • Results-driven: You thrive on showing the business impact of your work.
  • High standards and a sense of urgency—you thrive in high-expectation environments and are not comfortable with mediocrity or "good enough."
  • Strong action bias and comfort with ambiguity—you’re motivated to build, test, and scale.
  • Experience with or exposure to working with agencies, influencers, or third-party vendors.
  • A bachelor’s degree or higher in any field.
  • Bonus: Familiarity with reporting tools like PowerBI, or working in research/creative agency environments.

What We Offer:

  • High-impact role with the chance to play a key role in a rapidly growing company.
  • Full autonomy in your role, with the flexibility to work remotely.
  • Work with a passionate, energetic, and diverse team.
  • Competitive benefits, recognition programs, and career development opportunities.
  • Attractive ESOPs, giving you a stake in the company’s success.
  • Comprehensive health insurance coverage for you and your family’s well-being.
  • Generous holiday policy.
  • A company that genuinely invests in your professional success.

Equal Employment Opportunity

Multiplier is an equal opportunity employer: we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


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    The Company
    HQ: New York, New York
    563 Employees
    On-site Workplace
    Year Founded: 2020

    What We Do

    Multiplier is a leading global employment platform that makes it easy for companies to employ teams internationally. Its proprietary technology simplifies the employment process by managing the complexities of local compliance, labour contracts, payroll, benefits and taxes.
    We enable companies to manage their distributed teams via a simple dashboard while taking responsibility for local labor law compliance on their behalf. We are passionate about creating a world where people can get a job they love, without having to leave the people they love.

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