Product Marketing - Competitive Intelligence Analyst

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Job Description:

Broadcom’s Enterprise Security Group (ESG) is looking for a motivated and creative competitive intel enthusiast to join the business unit’s product marketing team, which supports both the Symantec and Carbon Black cybersecurity brands. An ideal candidate for this role will have a strong foundation in product marketing or competitive intelligence, with an ability to execute quickly and effectively without significant supervision. Above all else, this role requires adaptability and a willingness to seek out success in a non-traditional go-to-market model.
In this role, you will have the opportunity to help shape a competitive program for ESG’s Catalyst partner network and internal account teams. Alongside a competitive intelligence teammate, you will help create enablement content, conduct training, and provide strategic guidance on competitive positioning and product development.
This is an on-site, office-based position in Palo Alto, CA, or Austin, TX.
Responsibilities

• Develop competitive enablement content that not only covers technical product differentiation but also clearly guides sellers on how to position products strategic and sell based on value, not just features

• Conduct regular competitive enablement trainings for field teams of varying technical aptitude

• Monitor market movement and translate competitive news and actions into strategic insights for sales, marketing and product management teams

• Iteratively review and refine competitive enablement for Broadcom ESG Catalyst partners to increase win rates

Qualifications

• Bachelor's and 8+ years experience in competitive intelligence, product marketing, or adjacent field preferred

• Passion for competitive intelligence and problem solving

• Experience up-leveling technical content to conversational and succinct positioning

• Familiarity with cybersecurity market and technologies preferred but not required

• Highly adaptable and comfortable working with minimal oversight

• Team player with good attitude and willingness to think outside of the box

Additional Job Description:

Compensation and Benefits

The annual base salary range for this position is $111,000 - $178,000

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.

Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Broadcom is proud to be an equal opportunity employer.  We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law.  We will also consider qualified applicants with arrest and conviction records consistent with local law.

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