Who are we
At Lokalise, we make it easy and profitable for businesses to expand into new markets. Founded in 2017, our AI-powered translation and localization platform automates workflows, integrates with over 60 tools, and helps product teams launch multilingual products 10x faster and at 80% lower cost. Trusted by thousands of businesses across over 100 countries, Lokalise is empowering more than 25 million people worldwide to use diverse services in their native languages. Backed by a customer-loved support team, our platform seamlessly fits into your design and development processes, helping you scale effortlessly.
Location
While our company operates exclusively on a remote basis, you must reside and have the legal right to work in one of the following countries: the United Kingdom, Latvia, Spain, Germany, Denmark, Poland, Portugal, or Ireland.
About
We are looking for a Principal Product Marketing Manager to join our Product team and lead the go-to-market effort in a variety of initiatives in collaboration with Product Managers and other stakeholders, including Sales and Customer Experience.
You will:
- Evolve our Positioning Strategy and influence our Messaging.
- Have a deep understanding of the different customers’ and user personas' needs and how we solve them to create impactful go-to-market plans for our product initiatives.
- Regularly collaborate with stakeholders from across the business, including product, marketing, sales, and other teams, to build and execute go-to-market strategies.
- Collaborate with creative teams to deliver compelling product marketing assets (such as landing pages, campaigns, and sales collaterals) that will be used across different teams, channels, and audiences.
- Define goals, coordinate product launches, and measure post-launch impact.
- Stay updated on market trends and the competitive landscape to identify opportunities and contribute to the product strategy and execution.
- Take an active role in coaching and upskilling other team members.
You must have:
- 5+ years of senior product marketing experience in B2B SaaS.
- Know how to market complex products to both technical and non-technical buyers.
- Experience leading B2B GTM strategy for multiple products and designing compelling overarching stories.
- Expertise in product marketing tactics with the ability to demonstrate success in positioning and launching new SaaS features and products.
- Excellent written and verbal communication skills with customers and various levels of internal stakeholders, from senior leadership to individual members.
- Team player abilities with strong interpersonal and collaboration skills.
- Strong organisational and dependency management skills with great attention to detail, ensuring that plans are successfully executed in a timely manner.
It will be considered a significant advantage if you bring
- Work experience in the Localisation industry
Our Benefits
- Competitive salary and employee stock options plan
- Fully remote and flexible working hours
- Co-working budget
- Flexible vacation policy
- Equipment budget to set up your home office
- Learning & Development program
- Health insurance
- Wellness benefits
- Great startup atmosphere, team spirit, and team events
We are committed to a culture of inclusion and equal opportunities. Therefore, we welcome applications from people of all gender identities, sexual orientations, personal expressions, relationship, marital, or civil partnership statuses, racial identities, national or ethnic origins, religious beliefs, ages, and disability statuses.
Top Skills
What We Do
We work towards a world without language barriers ? Lokalise is the category leader for localization. We own the category, and we redefined it as well. We effectively changed the way teams decide and execute localization. Lokalise is the number one choice for any organization going global, and we are also a localization thought leader, pushing for education and quality in all localization aspects.
With us, customers reach a whole new audience of app users, online shoppers, web browsers, and game players by providing local experiences, in their language, no matter where in the world they are. Lokalise is not bound to specific personas. We address the needs of developers, product designers, product managers, go-to-market functions, and even internal resources localization. Our product provides a holistic journey to all localization aspects in a flexible all-in-one solution be it software localization, interpreting, document translation, machine translation, localized pricing, copywriting, local legal adjustments, and literally anything localization-related.
Why Work With Us
Our team operates like a professional sports team. We are not ninjas, rockstars, superheroes, or other solitary spotlight seekers. We are team players who excel at our roles and who challenge each other to accomplish more together than any ninja could on their own. We continuously support each other and live up to our five Lokalise values.
Gallery
