Product Marketing Manager for CleanMyMac Business

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
Our mission is to improve and simplify your digital life - and now, we're taking it a step further with CleanMyMac Business, a new B2B product powered by the trusted CleanMyMac brand.
We're looking for a Product Marketing Manager to lead the go-to-market and long-term marketing strategy for CleanMyMac Business. This is your chance to shape the trajectory of a product that sits at the intersection of an iconic brand and a brand-new market opportunity.
Your mission will be to develop and implement a marketing strategy that positions CleanMyMac Business as the go-to solution for businesses around the world. From building the go-to-market plan to launching new features and managing a cross-functional team, your role is to make sure the market knows the value we bring.
You'll have full autonomy in choosing how to get to the finish line. We know where we want the product to go - but the "how" is entirely yours to shape. Join us and lead the marketing vision of CleanMyMac Business!
In this role, you will:

• Develop and execute go-to-market strategies for new product launches and feature updates.
• Build and manage the product's annual marketing plan and budget.
• Conduct deep market research and competitive analysis to uncover trends and differentiation points.
• Craft compelling messaging and positioning that speaks to business customers and sets us apart.
• Monitor product performance, gather customer feedback, and suggest actionable improvements.
• Lead a cross-functional marketing team (internal and/or external) to execute impactful campaigns.
• Ensure smooth operational processes and compliance with corporate marketing policies.
• Maintain and prioritize the marketing backlog for the product stream.

Skills you'll need to bring:

• 4+ years as a Product Marketing Manager in the B2B SaaS space (Tier 1 markets).
• Proven track record of driving product/marketing KPIs upward.
• Strong strategic skills in positioning, messaging, and value proposition creation in competitive B2B environments.
• Solid understanding of B2B marketing channel mix and sales processes.
• Hands-on experience with marketing budget planning and performance tracking.
• Expertise in customer development and deep market research.
• Data-driven mindset with sharp analytical skills.

As a plus:

• You`ve launched a new B2B product from the ground up.

What We Offer

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  
  • We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here , you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  
  • Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  
  • Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  
  • We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  
  • You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  
  • Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life's needs
  
  • Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  
  • MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We're an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  • Some benefits are under development, and new adjustments are possible.