PR & Partnerships Manager

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for a PR & Partnerships Manager to oversee Tecovas’ communication efforts and partnerships, ensuring alignment with the core values of the American West while advancing the brand’s growth into broader, Western-adjacent markets. Reporting directly to the Sr Director of Partnerships, you will drive 360-degree communications strategies, lead editorial campaigns, manage brand partnerships, and cultivate strong media relationships, with the goal of positioning Tecovas as a leader in the Western, Work, fashion and lifestyle sectors.

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

What you’ll do:

• Brand Stewardship: Act as a custodian of Tecovas, ensuring authenticity and credibility within both Western and broader fashion contexts as the brand expands into new markets.
• 360 Communications Strategy: Lead the ideation, development, and execution of integrated communications plans, including product launches, campaigns, and events that generate earned media value while preserving brand equity.
• Brand Partnerships: Strategize and oversee day-to-day management of brand partnerships and collaborations.
• Media & Influencer Relations: Build and nurture strong relationships with key publications, influencers, and media professionals to secure high-quality media placements.
• Thought Leadership: Identify and leverage opportunities to elevate Tecovas’ presence in fashion, business, Work and Western lifestyle media, positioning the brand as an industry leader.
• Editorial Campaigns: Develop and execute targeted editorial campaigns and manage a comprehensive pitch calendar that covers national, regional, and niche lifestyle media, as well as long-lead and short-lead editorial opportunities.
• Storytelling & Content Creation: Drive compelling brand storytelling initiatives, highlighting key product launches, business updates, and cultural moments within the Western lifestyle space.
• Asset Management: Oversee the creation and execution of launch materials, including press releases, spokesperson Q&As, product presentations, and event guidelines, ensuring consistency across all brand touchpoints.
• Collaborative Partnerships: Work closely with the Sr. Director of Partnerships to align PR efforts with influencer, ambassador, and affiliate marketing programs.
• Affiliate Marketing Program: Manage and execute the affiliate marketing program, ensuring strategic placement and maximizing brand exposure.

Experience we’re looking for:

• 8+ years of experience in PR, Communications, or brand partnerships, ideally within the fashion, lifestyle or Western industries
• Proven ability to manage media relations and secure high-value press coverage.
• Strong understanding of brand positioning and strategic communications.
• Excellent writing, presentation, and storytelling skills.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Passion for the American West and its cultural significance within the fashion landscape.

What you bring to the table:

• You possess strong written and verbal communication skills.
• You thrive in a collaborative work environment.
• You have a high degree of professionalism - can interface with all levels of the organization 
• You are a creative thinker with a customer-first mindset.

Full Time Benefits & Perks: 

• We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
• 401(k) match
• Paid Parental Leave
• Flexible PTO policy
• Corporate wellness program
• Competitive salary
• Eligibility to participate in Corporate Bonus Program
• Generous employee discounts!

About Us:

Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It’s not the easiest or cheapest method, but we’re committed to classic construction techniques that stand the test of time. With 45 retail stores (and counting) across the country, we’re bringing western goods into new frontiers and aim to be the most welcoming brand in western. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! 

Hiring process and disclaimer: Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply!