Marketing at TRACTIAN
TRACTIAN’s Marketing team unites Growth, Branding, and Product Marketing to deliver a seamless, end-to-end experience tailored to our technical audience. Collaborating closely with Sales, Product, and Customer Success, we ensure our messaging and visuals support every stage of the customer journey—from initial awareness to engagement and lasting value. Dedicated to excellence, our team creates clear, compelling, and visually striking materials that highlight TRACTIAN’s technical expertise and transformative solutions.
What you'll do
As the Performance Marketing Manager, you will lead the development and execution of multi-channel demand generation strategies focused on driving high-quality pipeline aligned with revenue objectives. In this leadership role, you’ll manage Performance and Lifecycle Marketing specialists, ensuring seamless execution of campaigns that advance prospects through the funnel. Collaborating with Sales, Product Marketing, and Revenue teams, you’ll optimize the customer journey from lead acquisition to conversion, playing a critical role in achieving TRACTIAN’s high-ticket sales goals.
Responsibilities
- Revenue-Focused Marketing: Develop and execute demand generation strategies aligned with revenue goals, leveraging SEO, Google Ads, and strategic budget allocation to enhance inbound customer acquisition.
- Campaign Optimization: Plan, execute, and refine multi-channel campaigns, including Account-Based Marketing (ABM), to generate high-value leads and maximize ROI.
- Lead Management: Improve lead scoring and nurturing workflows to prioritize high-value prospects and ensure seamless handoffs to Sales.
- Collaboration: Work closely with Revenue, Sales, and Product Marketing teams to align strategies and messaging for maximum pipeline impact. Partner with agencies to create detailed weekly/monthly reports, extracting key insights and actionable opportunities for the team.
- Conversion Boost: Develop and implement initiatives to streamline transitions between pipeline stages, reduce drop-offs, and reactivate stalled leads with targeted recovery strategies.
- Performance Reporting: Track and analyze key metrics such as CPL, CAC, and pipeline velocity to optimize campaigns. Present performance insights and recommendations to senior management.
- Innovation: Explore, test, and scale new channels and tactics to continuously improve performance marketing outcomes.
Requirements
- Experience: 5+ years in Demand Generation or Performance Marketing within high-ticket B2B SaaS, with a proven track record of driving revenue and achieving pipeline goals.
- Analytical Skills: Advanced expertise in campaign data analysis using tools like HubSpot, Google Analytics, and Data Studio to enhance both inbound and outbound customer acquisition strategies.
- SEO and Google Ads: Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI.
- Technical Skills: Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions.
- Revenue Focus: Deep understanding of SQL conversion, CAC, ROI, and high-ticket sales cycles, ensuring alignment of marketing efforts with revenue objectives.
- Multitouch Attribution: Proven ability to measure, track, and optimize channel performance to maximize overall marketing impact.
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
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