As a Partner Account Manager, you have an integral role in Acxiom’s growth. The Data Guru team focuses on how Acxiom's third-party data can be best utilized by clients to reach new prospects on digital platforms. Familiarity with third-party data and expertise in consulting and optimizing digital campaigns is vital to Acxiom’s business and client success. You have strong analytical abilities and are a powerful storyteller, specifically to help Acxiom’s clients, agencies, and platforms find the right audience strategy for their campaigns. You’re willing to dive into reporting data to find important campaign insights and present points-of-view in the form of compelling presentations and recommendations, all while translating high-level thinking into meaningful ideas that excite clients and deliver brand results.
What you will do:
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Drive the use of Acxiom’s third-party data in digital campaigns through consulting with customers and prospects.
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Add value to Acxiom Data and Identity organization by identifying opportunities, successes, and areas for improvement while proposing solutions.
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Act as a strategic partner for brands and agencies in the campaign planning process
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Provide strategic feedback, lead brainstorms, and host team discussions to encourage strong campaign audience strategies and pitch to clients successfully
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Use advanced knowledge of digital campaigns to provide optimization, performance metrics, gather insights, case studies, and improve future performance, engagement or ROAS for campaigns
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Educate clients and associates regarding digital trends, market conditions, and best practices to leverage changes in the ecosystem
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Demonstrate the full functionality of Acxiom’s audience creation and distribution tool to associates and clients for self-service adoption
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Present detailed information regarding Acxiom’s third-party data offering including sources, competitive intelligence, vertical data assets, strengths, and weaknesses in a clear, engaging manner to advertisers, agencies, platforms, and partners
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Collaborate with marketing on external and internal collateral including: blogs, video blogs, one-sheeters, and thought leadership articles.
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10% travel in the US possible
What you will need:
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Bachelor’s Degree
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5 years of related work experience preferred – including knowledge of digital media processes, data analytics, consulting, or partner management
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Strong creativity, multi-tasking and problem-solving skills
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Ability to effectively communicate across internal teams (account owners, delivery managers, legal, accounting, marketing)
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Motivation to quickly learn and understand Acxiom’s digital products and the third-party ecosystem to become independent contributor as a subject matter expert.
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Ability to understand the various influences on campaign performance / impact of other marketing strategies
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Capability to provide interpretation of performance - trend analysis, month-over-month performance, segment analysis, etc.
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Excellent presentation skills
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Proficient in Excel
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Excitement to understand latest marketing trends and learn new technologies, products, and ideas
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Proven track record of meeting/exceeding goals and tight deadlines
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Ability to establish strong working relationships with counterparts and effective relationships with clients and agencies
What will set you apart:
- Energy and passion to drive joint success
- Ability to become an extension of the partner organizations for which you are responsible.
- Excellent written and oral communication skills
- Digital agency experience
- DSP/SSP experience
- Facebook Blueprint Certification
- TheTradeDesk Edge Academy Certification
Primary Location City/State:
Conway, Arkansas
Additional Locations (if applicable):
New York
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].
Top Skills
What We Do
cxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG).
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