Paid Social Marketing Manager

We power people's progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

Meet the team!

At Preply, our Paid Marketing team sits at the forefront of growth and customer acquisition, playing a pivotal role in scaling our global presence. We’re a data-driven, performance-focused unit that leverages advanced targeting, automation, and experimentation to connect millions of learners with the right tutors. 

You’ll be joining a high-impact team that collaborates cross-functionally with Product & Tech, Data teams, Branding, and more, to deliver full-funnel marketing strategies. Our team thrives on continuous learning, rapid iteration, and measurable outcomes. We operate with agility, test relentlessly, and optimize campaigns in real time to maximize ROI. 

As part of our team, you’ll have ownership, visibility, and the opportunity to shape the trajectory of a fast-growing edtech company. If you're passionate about performance marketing and want to see your work directly influence business growth, this is the team for you.

What you’ll be doing:

• Campaign management & optimization: Manage daily campaign performance on Social Paid channels, including bid adjustments, budget pacing, account structuring, audience segmentation, creative testing (including A/B testing), tracking and attribution accuracy using UTMs/pixels/MMPs; using data-driven insight to grow channel volumes and optimize efficiency (ROAS).
• Content creation: Oversee the creation of quality content at scale, tailored for social media platforms (text, image, video); liaising with brand and creative team. Monitor TikTok trends, best practices and competitors to ensure we remain competitive.
• Automation & AI Integration: Leverage AI-powered tools for creative ideation, copywriting, and audience segmentation to drive efficiency; Identify automation opportunities for budget management, bid adjustments, and reporting; Stay updated with emerging AI-driven marketing technologies and pilot new tools where applicable.
• Analytics & Performance Reporting: Create and present performance reports (weekly/ monthly) with actionable insights for stakeholders (manager, leadership team, peers); by analyzing campaign data as well as the online environment to identify trends, opportunities, and areas for optimization. 
• Collaboration & Cross-Functional Alignment: Work closely with other internal teams (paid marketing, CRM, data teams, product, tech, branding, finance, etc.)  to ensure business growth and operational excellence.
• Partner management: Partner with external stakeholders, agency and platform reps (eg. TikTok, Meta) to stay ahead of market best practices, latest tools and trends.

What you need to succeed:

• 3-5 years of hands-on experience in paid social media marketing (Meta, TikTok, other) campaign management in a performance-driven role, for high-growth and/or marketplace companies.
• Excellent knowledge of paid social platforms (Meta Ads Manager, TikTok Ads/Business Manager, etc.) as well as other marketing platforms (Google Analytics, Adjust, Smartly).
• Strong understanding of marketing tech (conversion tracking, data sources, events and audiences creation, attribution models).
• Strong understanding about content creation, both from qualitative aspects (brand, concept briefing, adaptation, resizing, localization) and quantitative (AI creation and scaling, key metrics monitoring and optimization).
• Experience with AI tools for content creation and process automation is a strong plus.
• Strong creative testing experience - track record of successfully scaling ad creatives with structured approach.
• Strong analytical skills and data-driven decision making.
• Strong data presentation skills and tools knowledge eg. (MS office, Looker, etc.)
• Ability to manage stakeholders, across both internal teams and external partners.
• A results-oriented mindset, with the ability to work independently, take initiative, and thrive in a fast-paced environment.
• Customer-centric approach and curiosity about the Education and online Learning industry.

Why you’ll love it at Preply:

• Open, collaborative, dynamic and diverse culture
• Generous monthly allowance for lessons on Preply.com 
• Learning & Development budget, including time off for your self-development
• Competitive financial package with equity, leave allowance and health insurance
• Access to free mental health support platforms
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
• Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching 

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company. 

Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.

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