Paid Media Manager

The Revenue Marketing team at Nextiva is at the intersection of marketing, engineering and data science. Our work has a large and direct impact on Nextiva’s business. 

The purpose of this role is to develop and execute best in class paid advertising strategies that outperform the market. As the Paid Media Manager, you will be responsible for growing and shaping the strategic direction of Nextiva’s paid media program and meeting ambitious growth targets. 

The ideal candidate for this position will be entrepreneurial and independent with a relentless drive to optimize campaigns for maximum efficiency and effectiveness. The candidate should be data driven, product savvy, curious and comfortable taking informed risks and testing hypotheses.  

This person will have proven success with owning a full-funnel/“post-click” approach to designing successful B2B paid media campaigns.

Responsibilities:

• Define, develop, and execute an effective strategy for paid media advertising—such as daily and hourly bid management, building systems for thousands of keywords, high-tempo paid social creative testing
• Discover and capture new growth opportunities in Paid Media based on data analysis, and execute on ideas to drive growth, traffic and engagement
• Identify new advertising channel opportunities and update strategies based on developments in the paid media landscape
• Partner with senior leaders and executives across Nextiva to ensure that paid media strategy aligns with the overall company-wide initiatives and long-term objectives
• Assume top-level responsibility for the full paid media budget, including monthly forecasting of spend and ensuring that paid media accounts remain profitable to the business
• Collaborate on strategy for paid media landing page a/b testing to improve full-funnel performance—working closely with a CRO team to test new landing page challengers to improve post-click conversion rates
• Own paid media ad creative testing to build a machine for rapidly introducing new creatives that push the envelope and drive performance 
• Assess campaign performance, drive insights, identify opportunities for improvement, and drive incremental business impact through optimization and growth
• Continuous optimization of bid strategies and A/B testing of headline, copy, ad extensions, placements, and landing pages to maximize conversion rates
• Partnering with marketing data analytics, product marketing, marketing ops, web development, video, and design, lead the ideation and execution of paid campaigns which can drive growth
• Delivering reports, insights, and forecasts that accurately measure channel performance, based on incrementally and efficiency
• Ensure best practice and innovation in all paid media activities; ensure knowledge sharing across teams
• Evaluate and test new paid advertising vendors, tools, and platforms
• Responsible for building and maintaining strong internal and external relationships with the marketing team, vendors, and agency partners

Qualifications:

The ideal candidate will have 5+ years of B2B SaaS paid media experience. Additional qualifications include:

• Proven experience in managing multiple functions in a fast-paced, changing environment
• Solid financial management and analytical skills. You will be advising on a large marketing budget and must be able to demonstrate a strong ability to optimize spending based on performance
• Experience successfully managing B2B paid media campaigns against aggressive ROI and growth goals
• Strong strategic thinking skills and the ability to make data-driven recommendations that help reach business goals 
• Proven track record of delivering outsized business impact through aggressive SEM campaign optimization
• An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow Nextiva to continue to stand out in the market
• Significant paid media experience in an evolving competitive industry
• Experience with analytics and reporting tools such as Google Analytics, Hockeystack, Supermetrics, and Google Sheets
• Excellent writing and communication skills
• Bachelor’s Degree in marketing, engineering, or business is preferred

Key Attributes:

• Big, bold thinking with a track record of developing creative/innovative solutions
• Growth mindset:
• Humble (doesn’t assume knows everything), curious, learner
• Sees obstacles as challenges, persistent, has “grit”
• Comfortable with uncertainty and change
• Doesn’t leave things to chance
• Strategic mindset:
• Challenges the status quo
• Thinks frameworks/structures/systems
• Convincing, persuasive, can explain complex things in an easy way 
• Asks the right questions, describes their process
• Understands the process end-to-end and can pinpoint potential pitfalls

Nextiva Core Competencies / DNA:

• Drives Results:  The successful candidate will be action oriented, with a passion for solving problems.  They will bring clarity and simplicity to ambiguous situations.  This individual will challenge the status quo; asking what we can do differently and finding ways to create and build more success.  They are a change agent, prepared to lead and drive changes as we transform. 
• Critical Thinker:  The successful candidate is fact based and data driven, able to understand and articulate the “why,” identifying key drivers and learning from the past.  They are forward-thinking, anticipating problems before they arise.  They’ll recommend and action well thought out solutions, understanding the risks and dependencies. 
• Right Attitude:  The successful candidate will be team-oriented, collaborative and competitive with a winning mindset; they’re resilient and able to easily bounce back from setbacks.  They will be able to zoom in / out, willing to be hands-on to help solve important problems while being a motivating figure for the team along the way.  They will embrace a culture of service and learning with a focus on caring, supporting and respecting our customers and team members.

Total Rewards 

Our Total Rewards offerings are designed to allow Nexties to take care of themselves and their families so they can be their best, in and out of the office. 

Our compensation packages are tailored to each role and candidate's qualifications. We consider a wide range of factors, including skills, experience, training, and certifications, when determining compensation. We aim to offer competitive salaries or wages that reflect the value you bring to our team. Depending on the position, compensation may include base salary and/or hourly wages, incentives, or bonuses. 

• Health 🍏 - Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage 
• Insurance 💼 - Life, disability, and supplemental indemnity plans 
• Work-Life Balance ⚖️ - Flexible Time Off (FTO) for salaried employees, PTO for hourly employees, Paid Sick Time (PST), paid parental bonding leave, and paid holidays 
• Financial Security 💰 -  401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA 
• Wellness 🤸‍ - Employee Assistance Program and comprehensive wellness initiatives 
• Growth 🌱 - Access to ongoing learning and development opportunities and career advancement 

At Nextiva, we're committed to supporting our employees' health, well-being, and professional growth. Join us and build a rewarding career! 

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Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs in late 2021, valuing the company at $2.7B.To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog. 

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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