Growth Marketing Supervisor

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

Job Summary: 

Independence Pet Group (IPG) is seeking a Growth Marketing Supervisor to join our Marketing & Customer Growth team. This role will lead the execution of our multi-brand paid media strategy, overseeing a significant budget and managing agency relationships to drive growth and efficiency . The ideal candidate is a data-driven leader with deep expertise in digital marketing, OOH advertising, and affiliate channel development or both DTC and B2B audiences. This role also requires strong team management skills and experience optimizing media investments across multiple brands.

This is an exciting opportunity to shape IPG’s paid media strategy across a diverse portfolio of pet insurance brands, ensuring we maximize customer acquisition and engagement through paid media, affiliate partnerships, and employee benefits channels.

Job Location: Remote USA   

Main Responsibilities:   

• Paid Media Strategy & Execution: Oversee the development and execution of performance -driven paid media campaigns across a portfolio of pet insurance brands, ensuring alignment with business objectives.

• Affiliate Channel Growth: Manage and optimize affiliate marketing partnerships, leveraging third-party publishers, influencers, and strategic partners to drive incremental revenue.

• Employee Benefits Media Opportunities: Develop and execute paid media strategies within employee benefits channels, collaborating with internal teams and external partners to maximize brand presence and engagement.

• Budget Oversight: Manage and optimize a $30M+ paid media budget, ensuring efficient allocation across channels, brands, and campaigns.

• Agency Management: Lead relationships with paid media agencies, ensuring best-in-class strategy, execution, and performance reporting.

• Cross-Channel Expertise: Oversee paid media activations across Google Ads, Meta, TikTok, Snapchat, Reddit, LinkedIn. Continually expand IPG's presence on paid platforms, exploring channels like direct mail, podcasting, OOH, TV, and others, staying ahead of industry trends and innovations.

• Team Leadership: Mentor, develop, and manage a team of paid media specialists, fostering a culture of collaboration, innovation, and continuous learning.

• Data & Analytics: Partner with analytics and marketing operations teams to measure performance, optimize campaigns, and deliver actionable insights.

• Collaboration: Work closely with Creative, SEO, lifecycle, and additional channel marketing teams to develop and execute high-impact campaigns that drive results.

• Testing & Innovation: Lead a culture of experimentation, leveraging A/B testing and new platform opportunities to drive incremental growth.

 Qualifications:   

• 6+ years of experience in paid media, preferably managing multiple brands in a large corporate environment.

• Bachelor’s Degree or equivalent work experience (One-year relevant experience is equivalent to one-year college).

• Proven track record overseeing paid media spend and driving measurable business impact.

• Experience managing paid media agencies, ensuring strategic alignment and executional excellence.

• Experience developing and optimizing affiliate marketing programs and/or managing employee benefits media opportunities.

• Strong leadership skills with experience mentoring and managing a team of specialists.

• Expertise in Google Ads, Meta, TikTok, Snapchat, Reddit, LinkedIn, and other emerging platforms.

• Data-driven mindset with experience using analytics tools to inform strategy and optimize campaigns.

• Strong communication and stakeholder management skills, with the ability to influence cross-functional teams.

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All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)