This role requires a strategic thinker with hands-on execution power to ensure brand consistency, innovation, and engagement while making a direct impact on Hunkemöller’s global presence. You will act as the key link between Marketing & Leadership, collaborating closely with E-commerce, Buying & Design, and other cross-functional teams. Naturally, you have an affinity with finance and excellent people skills, and you work closely with various departments to drive business results.
Your Key Responsibilities
Develop & Execute a 360° Marketing & Communications Strategy
- Define and implement marketing & brand communication strategies that resonate with our consumers and drive business impact.
- Lead 360° marketing campaigns (digital-first approach, PR, influencer marketing, video, social media, omnichannel, and traditional media).
- Align annual marketing plans and budgets with senior stakeholders.
- Monitor and optimize performance based on ROI and data insights.
- Drive innovation in brand storytelling and digital engagement.
Ensure Brand Consistency & Identity
- Be a brand guardian, ensuring all touchpoints align with Hunkemöller’s new brand identity, tone of voice, and visual direction.
- Oversee global brand campaigns, including above-the-line (TVC, OOH, Print, Radio) and below-the-line (Social, PR, Influencer marketing).
Leadership & Team Management
- Lead and mentor a cross-functional marketing team of ±25 people, including direct reports in Social Media, PR & Events, Creative, Media Spend, and Go-to-Market.
- Foster a culture of innovation, creativity, and consumer-first marketing.
- Own the Concept-to-Launch process, ensuring smooth execution and continuous improvement.
Budget & Performance Management
- Oversee the marketing budget and ensure efficient allocation for maximum impact.
- Report on marketing KPIs, brand performance, and ROI to the senior team.
What You Bring
- 10+ years of experience in international brand marketing & communications, ideally in fashion, retail, or omnichannel environments.
- Proven leadership experience managing multi-functional teams and large-scale brand activations.
- Strong expertise in digital-first marketing, paid/organic social, influencer marketing, and PR.
- Data-driven mindset with hands-on experience in Google Analytics, Facebook/Meta Business Manager, and social monitoring tools.
- Excellent stakeholder management and cross-functional collaboration skills.
- Ability to drive change and lead a team in a fast-paced, dynamic environment.
- Fluency in English (additional languages are a plus).
Hunkemöller is in the midst of an exciting brand transformation and the rollout of a new brand identity. As our Interim Director of Marketing & Communications, you will play a key role in shaping and executing a cohesive 360° marketing strategy that strengthens our brand across all global consumer touchpoints. As Director, you are part of our senior team, leading a dynamic group across Social Media, PR & Events, Creative, Media spending, Market Research, Traffic & Production, and Go-to-Market.
What We Do
Hunkemöller is committed to being a much-loved, social, and inclusive brand. We take pride in creating an environment where people not only love to work but also become true brand ambassadors.
Our purpose and values have undergone a transformation, our purpose is to inspire and empower women to be their most beautiful and authentic selves, together we lift each other up! Our values emphasize what we hold as fundamental to our brand identity: Empowering, Playful, In-touch, Inclusive, Inspiring, and Responsible. With these principles we are shaping our culture, steering our actions and aligning with our expanding dedication to setting industry benchmarks in inclusivity and responsibility through innovative and sustainable initiatives.
With a robust presence spanning over 900 stores across 15 countries, we are on a trajectory of continuous growth. Our commitment to World-Class service is not just a promise but a reflection of our ethos, extending seamlessly across channels and locations, including our upcoming opening of our state-of-the-art Distribution Center in Almere, aimed at stream-lining productivity, and boosting efficiency for our customers.
Hunkemöller proudly holds the prestigious title of TOP EMPLOYER in the Netherlands for 2024, marking seven consecutive years of winning, while Germany maintains a 5-year streak. In Denmark, we are back-to-back winners for the 2nd year, a testament to our unwavering commitment to our people and the utmost care we invest in our employees
