Omnichannel Marketing Manager

Working at Freudenberg: We will wow your world!

Responsibilities:

Key Responsibilities

• Based on analytics and customer KPI´s, recommend go-to-market trade marketing elements including retailer product assortment, pricing, and merchandising (both in-store and online)

• Develop and lead the implementation of shopper marketing programs on all customer-owned platforms (.com, email, apps, loyalty programs and in-store

• Offer thought leadership on optimized merchandising solutions to maximize shoppability and logical adjacencies

• Analyze overall Customer trade spend, promotional effectiveness, ROI and manage shopper marketing / trade budget to maximize ROI

• Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products

Additional Responsibilities

• Co-lead Category- and Shelf Management projects for customer specific initiatives

• Generate and evaluate SAP Sales & Product Reports such as providing monthly analysis on retail accounts

• Analyze key market, product, and sales data to identify any strengths, weaknesses, opportunities or threats for the business

• Develop Planograms

Organization

• Direct line reporting: Country Marketing Lead (Country Mkt. Manager / Director)

Interactions (internal / external)

• Internal: Digital and Product Marketing, Business Intelligence, Regional Marketing, Packaging / R&D, Plant, Creative and Sales

• External: Customers, Sales Brokers, Demo companies, Shopper Marketing vendors, and 3rd Party data vendors such as IRI

Qualifications:

Professional Experience and Education

• Bachelor’s Degree - Business Administration with focus on Marketing, Sales beneficial

• Minimum 3 years of functional experience in Trade Marketing, Shopper Marketing or Category Management or Sales; Consumer Packaged Goods preferred

• Experience in shopper behavior and -data

• Clear understanding of major retail customers & buyer trade / sales processes =(customer centricity)

• Project management skills with ability to manage multiple projects simultaneously

• Analytical skills & fluent abilities to work with IRI, Nielsen and other data in Excel and MS Access (a plus)

Specific Skills

• strong business communication (written and oral) & presentation skills

• leadership skills, ability to think and act holistic and critical

• negotiation skills

• strong in interpersonal relationship management, working in cross-functional teams and matrix environments

• Team player, able to work in mixed teams across different functions

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

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