Position Summary: The Trade Marketing Director will be responsible for developing and implementing trade marketing strategies that drive brand equity, market share, and sales growth. This role requires a strategic thinker with a deep understanding of market dynamics, customer insights, and the ability to manage cross-functional teams. The Trade Marketing Director will work closely with the sales, marketing, and operations teams to ensure alignment and execution of trade marketing initiatives.
Key Responsibilities:
- Customer and Shopper Insights:
- Understand specific customers and shoppers needs to develop turn-key trade marketing plans and activation programs.
- Strategic Planning:
- Contribute to the annual Marketing and Sales planning.
- Define the operational marketing plan aligning with Marketing and Commercial teams, including policies for brand visibility, activation, and promotion.
- Develop portfolio solutions that cater to market demands.
- Implementation and Monitoring:
- Oversee the implementation of the trade marketing plan.
- Monitor brand activation performance in trade, assessing execution levels and customer/shopper acceptance impact.
- Test and experiment with new ways to activate our brands in the trade, leveraging new technology.
- Team and Budget Management:
- Manage and develop the trade marketing team.
- Activity, communication integration between MKTG - TMKTG – SALES.
- Manage the trade marketing budget effectively, ensuring optimal allocation of resources.
Qualifications:
- Higher education in Marketing, Business Administration, or a related field; MBA preferred.
- 15+ professional experience in FMCG related organization gathered in trade marketing or/ and sales or/and marketing.
- Proven track record of developing and executing successful trade marketing strategies in large organizations with the ability to bring order and structure to the team.
- Ability to drive change and achieve greater success and exposure for the organization.
- Strong understanding of market dynamics, customer insights, and competitive analysis.
- An all-rounder who can handle various tasks and responsibilities.
- Strong business acumen and strategic thinking capabilities.
- Excellent leadership and team management skills.
- Strong analytical and problem-solving abilities.
- Exceptional communication and interpersonal skills.
- Presentation, written and verbal communication skills in English and Polish.
What do we offer:
- Hybrid work in a convivial atmosphere in our office in the very center of Warsaw.
- Development in an international organization with prestigious brands with an interesting history.
- Opportunities for personal development and experience working with high-ranking experts.
- Bonus system based on achievement of individually set goals.
- Opportunities for personal involvement in the company's sustainability efforts.
- A package of company benefits, including life insurance, private medical care, subsidized sport card, subsidized leisure, Christmas packages, opportunity to participate in training and courses, participation in company events.
What do we value:
- Conviviality - friendly relationships.
- Mutual respect.
- Willingness to develop and improve.
- Commitment to teamwork.
- Health and safety.
Job Posting End Date:
Target Hire Date:
2025-05-01
Target End Date:
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
