Marketing Performance Insights Analyst

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here…

As a Marketing Performance Insights Analyst at Campbell’s, you will play a foundational role in influencing the way Campbell's communicates with its consumers. This role is focused on maintaining and leveraging a key platform to optimize marketing spend across the Meals & Beverages division. The ideal candidate will have strong analytical skills especially data transformation and visualization, an ability to manage complex processes with multiple stakeholders, and a passion for storytelling through data. This role will be instrumental in enhancing the marketing strategy for the division, driving best practice standards for informing marketing spend allocation for the division.

What you will do…

• Serve as a Subject Matter Expert on the Marketing Optimization platform for the Meals & Beverages division.
• Coordinate the data collection, transformation, and quality assurance processes from various sources and ensure their accurate delivery to the vendor.
• In collaboration with vendor partners and senior insights team members, lead the development and finalization of models to guide marketing allocation decisions.

• Maintain and enhance dashboards and data sharing processes for business efficiency.
• Leverage the Marketing Optimization platform capabilities to forecast optimal marketing investment levels.

• Translate data into compelling stories, simplifying complex analyses for a non-technical audience.
• Develop innovative methods of integrating this data with other sources to provide a comprehensive analysis of marketing performance.

Who will you work with…

• Reports to the Director of Consumer Engagement & Optimization in the M&B Insights & Analytics organization
• What sets your team apart?
• Future of the business (projects, implementations, etc.)

What you will bring to the table… (Must Have)

• Bachelor's Degree required
• 2+ years of relevant experience
• Strong analytical skills in data transformation, data management and data visualization
• Advanced proficiency in Excel
• Proficient in Power BI or similar data visualization platforms (data transformation, preparation, dashboards and visualizations)
• Strong attention to data detail
• Ability to multitask and manage priorities based on business needs
• Creative problem solving abilities
• Strong communication, presentation, and storytelling skills

It would be great if you have… (Nice to Have)

• SQL experience is a plus
• Market Mix Modeling a plus

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$71,300-$102,500

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.