Marketing Operations Manager

Posted 9 Days Ago
Be an Early Applicant
Austin, TX
Mid level
Information Technology
The Role
The Marketing Operations Manager will oversee campaign configuration in Marketo, optimize marketing processes for better efficiency, and manage a team of specialists. This role involves cross-functional collaboration, leveraging marketing technologies to enhance campaign effectiveness, and building reports to track campaign metrics.
Summary Generated by Built In

About Dialpad

Dialpad is the leading Ai-powered customer communications platform creating human-first, Ai-enhanced solutions that will drive the next wave of how businesses communicate with and serve their customers. Enterprise customers like Randstad, Remax, Mizuho, Cigna, T-Mobile, Johns Hopkins, Motorola, Warby Parker, Panera Bread, and Netflix, use Dialpad and its Ai capabilities to deliver amazing customer experiences. Supported by notable investors such as Andreessen Horowitz, Google Ventures, and ICONIQ Capital, Dialpad is a dynamic force in Ai technology with a rapidly expanding presence. Visit dialpad.com to learn more.

About Dialpad

Dialpad is the leading Ai-powered customer communications platform creating human-first, Ai-enhanced solutions that will drive the next wave of how businesses communicate with and serve their customers. Enterprise customers like Randstad, Remax, Mizuho, Cigna, T-Mobile, Johns Hopkins, Motorola, Warby Parker, Panera Bread, and Netflix, use Dialpad and its Ai capabilities to deliver amazing customer experiences. Supported by notable investors such as Andreessen Horowitz, Google Ventures, and ICONIQ Capital, Dialpad is a dynamic force in Ai technology with a rapidly expanding presence. Visit dialpad.com to learn more.

Your role

You’ll be joining Dialpad’s global marketing operations team. This is a role where you’ll have the opportunity to support teams across the business and enable best practices and world-class processes. We’re looking for someone who can get things done and be in the weeds, but also take a step back and identify opportunities for us to take advantage of. You’ll also lead a team of marketing operations specialists to help load balance growing requests. You are adaptable and have used and may have administered a MAP, marketing automation platform, in prior experiences.

This position reports to our Director, Marketing Operations under the Demand Generation team.

What you'll do

  • Oversee and manage the configuration, maintenance, and hands-on creation of campaigns in Marketo, ensuring strategic alignment and flawless execution. 
  • Optimize marketing operations processes to drive efficiency, and enhance the effectiveness of our campaigns. 
  • Work cross-functionally and leverage expertise in tools like Marketo and Salesforce to manage campaigns, streamline processes, and contribute to Dialpad's growth trajectory.
  • Help build reports to track campaign metrics where appropriate.

Skills you'll bring

  • 4+ years experience with Marketo (preferred), Hubspot, or similar MAP.
  • 1+ year(s) experience leading a team.
  • Experience using and optimizing marketing and marketing-adjacent technologies (think event management systems, content management system, Salesforce/CRMs, asset management, LeanData, RingLead, Zapier, etc.).
  • Proficiency in campaign operations, including email marketing, automated workflows, lead management, and post campaign nurturing.
  • Proficiency in lead scoring and database segmentation to support nuanced marketing tactics.
  • Strong understanding of marketing KPIs and attribution modeling.

Who you are:

  • Strong communicator
  • Ability to manage competing priorities and set stakeholder expectations
  • Problem solver with an aptitude for triaging technical challenges (think investigating error codes that don’t specify helpful clues)
  • You enjoy building relationships and are relentlessly curious.

Culture
We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent. 

Compensation
Teamwork makes the dream work, and Dialpad offers competitive salaries because each and every Dialer participates in our success.

Diversity, Equity, and Inclusion (DEI) at Dialpad

At Dialpad, we are passionate about Doing the Right Thing. This means we are committed to building a values-driven culture that celebrates identity, inclusion and belonging. As a global company, it’s our responsibility to come together to create a culture where all Dialers can Work BeautifullyDelight Our Users, and Innovate Continuously to bring our world-class product to life. 

Every Voice Matters at Dialpad. We build community through our Employee Resource Groups, company-wide celebrations, service days, and a robust internal learning & development program focused on the success of our Dialers.

Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.

Top Skills

Hubspot
Marketo
The Company
HQ: San Francisco, CA
841 Employees
On-site Workplace
Year Founded: 2011

What We Do

Dialpad is a cloud-based business phone system that turns conversations into opportunities and helps global teams make smarter calls--anywhere, anytime. We bring simplicity to the professional phone experience and some of the world’s most innovative companies use our platform. Dialpad's products span video meetings, cloud call centers, sales coaching and dialers and enterprise phone systems--and are all infused with the latest AI technologies to help every business make smarter calls. Customers include WeWork, Uber, Motorola Solutions, Domo and Xero. Investors include Amasia, Andreessen Horowitz, Felicis Ventures, GV, ICONIQ Capital, Salesforce Ventures, Scale Venture Partners, Section 32, Softbank and Work-Bench.

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