Marketing Manager

PetroApp is a leading software company in SAAS industry and we are currently seeking a skilled and strategic Marketing Manager to join our team. As the Marketing Manager at PetroApp, you will be responsible for developing and implementing innovative marketing strategies that will effectively promote our software solutions to the industry.

You will work closely with the sales team and product managers to understand customer needs and market trends. Based on this information, you will develop targeted marketing campaigns and initiatives to drive customer engagement and lead generation. In addition, you will be responsible for managing the company's brand and online presence through various digital marketing channels.

The ideal candidate for this role is a proactive and analytical thinker with a strong background in B2B marketing, preferably in the software or technology industry. You should have a deep understanding of digital marketing tactics and be able to develop and execute effective strategies to achieve business goals.

Responsibilities

• Develop and implement marketing strategies to promote PetroApp's software solutions.
• Collaborate with product managers and sales team to identify target markets and customer needs.
• Create and execute targeted marketing campaigns and initiatives to drive customer engagement and generate leads.
• Manage the company's brand and online presence through various digital marketing channels.
• Analyze market trends, track marketing metrics, and provide regular reports to management.
• Stay up-to-date with industry trends and best practices in B2B marketing.

• Bachelor's degree in Marketing or a related field
• Minimum of 8 years experience in B2B marketing, preferably in the software or technology industry.
• Solid experience in managerial or leadership position for 4 years.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills and ability to track and report on marketing metrics.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing channels and tools.
• Ability to work collaboratively with cross-functional teams.
• Strong project management skills and ability to meet deadlines.
• Self-motivated and able to work independently.