Marketing Executive, Regional Strategy & GTM, EMEA & LATAM

 
#LI-Hybrid

12 month Fixed Term Contract

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

This is a critical role in pursuing the department’s mission of accelerating the growth of each business unit, by helping to deliver best in class services, to understand, engage & excite players. Specifically, this role will focus on supporting the regional strategy & GTM teams to deliver regional growth and market penetration through regional intelligence, nuance to pre-established global marketing strategies and a relentless focus on campaign executional excellence and delivery.

Regional Strategy and Go-to-Market:

This individual will be responsible for contributing towards the development and execution of comprehensive strategies and campaigns to drive market share and revenue growth across EMEA and LATAM markets for assigned titles.  The titles could range from core, sports and FTP, projects will be allocated based on launch cycles and team capacity.

Regional Strategy:

• Helping to Identify cultural events and insights to support wider strategies for EMEA and LATAM to maximise commercial opportunities and local relevance throughout the region
• Working with members of the regional strategy & GTM teams to help build out rationale for growth market strategies across the region

Campaign Planning:

• Supporting briefing media agencies and helping develop paid and organic planning
• Collaborate with PR and Influencer agencies alongside the other members of the regional strategy & GTM teams to pull a comprehensive campaign together by title

Executional Excellence:

• Ensuring excellence in all aspects of the campaign delivery
• Track timing and delivery of campaign, and escalate any concerns
• Support all teams in the execution of the campaign including asset delivery, tracking and management
• Effectively manage multiple aspects of campaign delivery for titles across internal and external teams
   

Stakeholder Management and Communication:

• Communicate effectively with internal stakeholders to ensure clear updates and support for regional initiatives are achieved
• Effectively manage stakeholder expectations across all aspects of campaign delivery

What You’ll Do

• Budget maintenance including PO raising
• Campaign execution
• Campaign performance updates throughout campaigns
• Supporting communications to internal and external stakeholders
• Supporting the catalogue team across all elements of the business
• Launch support across all titles

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.