Marketing & Communications Lead

Company Description

We are Evolution, a multinational developer and supplier at the forefront of the online gaming industry with a dedicated and rapidly growing team of over 20,000 EVOlutioneers. Our extensive geographical footprint spans over 40 locations worldwide, covering 60 spoken languages and over 160 different nationalities. We take immense pride in delivering superior entertainment experiences to our clients and their customers worldwide whilst nurturing an entrepreneurial company culture, fuelled by our joint ambition to push boundaries and do what hasn’t been done before.

Job Description

The Marketing & Communications Lead will be responsible for delivering comprehensive 360 marketing campaigns which engage Gen Z talent and drive conversion. This role requires proven hands-on experience from developing campaign concepts as well as hands-on execution and coordination of the initiatives across relevant organic, earned and paid channels.

The ideal candidate will be a result-oriented storyteller who thrives in a dynamic international work environment and possesses a track record of successful marketing campaigns across multiple markets. 

Key Responsibilities: 

- Independently plan, create and lead the implementation of external marketing concepts, campaigns and activities for Evolution across defined markets, primarily in Europe, to drive the inflow of applications to entry-level positions (mainly targeting first-job seekers) in our studio in Malta. Efforts to span PR, OOH, events, social media and other types of digital marketing as relevant and be synced with local business leaders and Head of Employer Branding & Communications.

- Work with the Matla recruitment teams and business units to advise and support on asset creation and initiatives related to enhancing the candidate journey, such as recruitment fairs, job ads, candidate workshops, etc.

- Liaise with internal and external photographers, videographers and graphic designers, draft creative briefs and be the main point of contact for any creative material required for the execution of the marketing plan and campaigns.

- Liaise and network with third parties and partner organizations relevant to the success of the marketing plans, including but not limited to Student Associations, Universities, local community organisations and partner brands.

- Overall, act as an ambassador for the company and brand, ensuring that all communications adhere to the corporate values, and Evolution’s desired positioning as well as comply with the Brand Guidelines. Boost the attractiveness of our employer brand with the target audiences as part of the efforts.

- Tracking of agreed KPIs and reporting to stakeholders.

- Budget planning, monitoring of costs and report. 

Qualifications

- Bachelor’s degree in Marketing, PR/Communications, Business, or a related field. 

- Minimum 3-5 years of experience in a leading position in marketing communications, with a focus on content marketing, digital marketing and social media. 

- Proven expertise in developing and evaluating campaigns on Meta and Google AdWords. 

- Experience in marketing to Gen Z audiences and a solid understanding of their preferences. 

Exceptional communication and storytelling skills. 

- Exceptional written and spoken English, as well as the same competence for a minimum of one of the following languages: Dutch, Swedish, Danish, Spanish or German.

- Thrives in a fast-paced, dynamic work environment. Strong project management skills, pragmatic and structured with the ability to manage multiple projects simultaneously. 

- Result-oriented with strong analytical skills with the ability to interpret data and make informed decisions. 

Additional Information

Key Soft Skills Needed within the role:

Analytical Thinking: The ability to analyze data, draw insights, and make data-driven decisions is critical. Performance marketers need to interpret metrics from campaigns to optimize and improve strategies.

Communication Skills: Clear communication is vital for collaborating with team members, conveying ideas, and presenting campaign results to stakeholders. Effective communication ensures alignment across teams and helps in managing client expectations.

Problem-Solving: Performance marketing often involves testing and adjusting strategies. A specialist must be adept at identifying issues, brainstorming solutions, and implementing them quickly to optimize campaign performance.

Adaptability: The digital marketing landscape evolves rapidly, with new tools, platforms, and trends. An effective performance marketer needs to be flexible and open to learning new skills to stay ahead in a competitive environment.

Attention to Detail: Ensuring accuracy in data analysis, campaign setup, and budget management is crucial. A small mistake can significantly impact campaign performance, so attention to detail is essential for success.

Team Player: Collaborating effectively with team members, sharing insights, and supporting collective goals is crucial for success in performance marketing.