We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 17 markets.
We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let’s start with the role
We are looking for a proactive, data-driven leader to join our team as a Retention & Reactivation Team Leader – Gaming. In this role, you will optimize retention and reactivation strategies for online casino and gaming customers. The ideal candidate combines strategic thinking, customer lifecycle expertise, and strong leadership skills to thrive in a fast-paced and evolving industry.
As Retention & Reactivation Team Leader – Gaming you will:
- Team Leadership & Development: Lead, mentor, and develop a team of Gaming Retention and Reactivation Executives, ensuring they have the necessary support, training, and career development opportunities;
- Strategic Oversight & CRM Gaming Initiatives: Oversee gaming-related customer segmentation, CRM project execution, retention strategies, and KPI monitoring to drive data-driven optimizations and lifecycle improvements;
- Collaboration & Cross-Departmental CRM Projects: Collaborate across Gaming Product, Rewards, BI, Analytics, and CRM teams to align strategies, optimize engagement tools, enhance segmentation, and support CRM automation and project development;
- Gaming Product Development & Market Trends: Stay informed on industry trends, align CRM with product innovations, and optimize retention and reactivation campaigns using gaming mechanics;
- Performance Monitoring & Reporting: Analyze lifecycle trends, report on CRM performance, and apply test-and-learn strategies to optimize retention efforts.
What you’ll bring:
- Academic Background: Bachelor’s degree in Marketing, Business, Data Analytics, or related field;
- Experience: 3+ years in CRM, retention, or lifecycle marketing (ideally in online gaming/casino), with expertise in Gaming Proposition Development, customer segmentation, and data-driven strategies; cross-functional collaboration and team management experience preferred;
- Technical & Analytical Skills: Proficient in data analysis, CRM tools (Optimove, Power BI, Google Analytics), and multi-channel campaign execution, with a strong ability to interpret lifecycle metrics, segmentation models, and campaign performance;
- Industry & Gaming Knowledge: Deep understanding of gaming customer behavior, retention, reactivation, and engagement tools (bonuses, free spins, tournaments, loyalty programs, gamification), along with familiarity with gaming product trends and their impact on CRM;
- Collaboration & Communication: Strong stakeholder management, business alignment, and BRD development skills, with excellent communication and presentation abilities to influence cross-functional teams.
Kaizen Gaming Perks
- 🕑 Hybrid way of working
- 🏃 A buddy will support you with your onboarding
- 💸 Competitive pay and bonus scheme
- 👩⚕️ Private health insurance for you and your family
- 🚗 Commuting allowance
- ⭐Developmental 360° feedback framework
- 📚 Unlimited access to Udemy & continuous training
#LI-Hybrid
#LI-DK1
We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.
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Top Skills
What We Do
Kaizen Gaming is one of the biggest and fastest growing GameTech companies in the world. With a focus on Technology and People we aim to continually improve our products and services to provide the best and most trusted online gaming experience to our customers around the world. We operate two brands in 13 countries: Betano (Portugal, Romania, Germany, Brazil, Bulgaria, Czech Republic, Chile, Peru, Ecuador, Canada-Ontario, Nigeria) and Stoiximan (Greece, Cyprus), and employ more than 2,200 people across three continents. Obsessed with our customers, we use technology and data to constantly push the boundaries of online gaming entertainment. Why work with us Tech the Ride | Our Adventure We have made it our quest to shape and influence the GameTech industry globally. We Kaizeners move fast and make things happen: we imagine, develop and build with no limitations. Working here means getting the freedom to explore as you help us create the technology that powers entertainment. Pick #oneteam | Our Culture We each have a role to play in building a company culture we can all trust. We Kaizeners are open, direct and respectful; we support each other to reach our goals as #oneteam. Working here means facing challenges that inspire the team to be on its A-game to get the job done. Level up | Our Growth We know our hard work will take us places. We Kaizeners get plenty of opportunities to supercharge our potential as the company grows, overcoming challenges with the support of our colleagues. Working here means continually finding new boundaries to push and new career horizons to reach. Press Play on Potential! Join our #oneteam
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