As a Marketing Campaigns Manager for EMEA, you live and breathe demand generation. Your primary responsibility is to achieve our pipeline targets set for the EMEA market, by designing and executing strategic campaigns and programs, that drive qualified leads to our Sales team. You are highly organized because you will drive the successful execution and optimization of campaign programs, including events, emails, direct mail, webinars, and advertising, just to name a few. You will juggle project timelines, competing priorities, and manage programs like a pro.
You will also have a chance to flex your creative muscles as well. You will partner with your Portfolio Marketing Manager to develop campaign strategies, identify top channels and messaging, and build programs from scratch that fill the pipeline for our EMEA Sales team.
Responsibilities:
- Develop quarterly campaign strategies and programs to achieve our pipeline goals
- Work closely with stakeholders and contributors on the Marketing and Sales teams to drive campaign execution and optimization. These teams include Portfolio Marketing, Events, Customer Advocacy, SDRs, and RSMs. Your goal is to drive the teams, manage the programs to completion, and be responsible for outcomes.
- Continually analyze and understand the state of the EMEA pipeline, so you can react and adjust our campaign strategies and plans accordingly.
- Analyze campaign results against program, lead, and pipeline goals, so you can optimize where needed.
- Know the EMEA market in order to drive campaign strategy, create compelling program design and copy, and CTAs that drive engagement. Must be a strategic and executional partner with your Portfolio Marketing Manager.
- Own end-to-end coordination/execution of demand gen campaigns including events, emails, direct mail, webinars, advertising, digital, social, and content syndication.
- Develop and manage program timelines and communicate to stakeholders on status. Constantly and consistently update tasklists and timelines to maximize your team members’ workload and availability. You will drive programs to completion.
- Directly build email and webinar campaigns in Marketo and webinar tools.
- Automate and optimize campaigns and nurturing through Marketo and other channels.
- Manage data with MOps, including segmentation analysis, list management, and lead processes in Salesforce, Marketo, Demandbase, Outreach, and other systems.
- Manage external vendors, including program planning, budgeting, deliverables, and timelines, and performance.
We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.
At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.
All Instructure employees are required to successfully pass a background check upon being hired.
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