Marketing Automation Specialist

Posted 21 Days Ago
Be an Early Applicant
Sector 142, Gautam Buddha Nagar, Uttar Pradesh
Junior
Information Technology • Logistics • Financial Services
The Role
The Marketing Automation Specialist will implement and manage marketing automation initiatives using Salesforce Marketing Cloud, enhancing client success through efficient campaign execution. The role involves utilizing creative services tools, improving marketing processes, and ensuring effective communication with stakeholders while supporting digital marketing efforts.
Summary Generated by Built In

At Pitney Bowes, we do the right thing, the right way.  As a member of our team, you can too.


We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate.

We actively look for prospects who:
•    Are passionate about client success.
•    Enjoy collaborating with others.
•    Strive to exceed expectations.
•    Move boldly in the quest for superior and best in market solutions.

Job Description:

Job Responsibilities:

  • Implement and manage marketing automation initiatives using our instance of Salesforce Marketing Cloud, ensuring seamless execution of emails, forms, journeys, automations, and Cloud Page landing pages.
  • Utilize basic creative services skills, including Photoshop and Illustrator, for image resizing and minor edits, in addition to leveraging Canva.com or Adobe Express for straightforward creative tasks.
  • Ensure marketing campaigns are executed with minimal layers, promoting efficiency and agility in campaign deployment.
  • Report directly to the Omnichannel Leader/Manager of Channel Activation, contributing to the overall success of our digital marketing efforts.
  • Participate in the continuous improvement of our marketing automation processes, adopting innovative solutions and practices to enhance campaign effectiveness.
  • Support the team in achieving client success, working collaboratively to exceed expectations and deliver superior solutions.

Key Competencies & Qualifications:

  • Education: Bachelor’s degree in business, marketing, or a similar discipline.
  • Experience: 2-4 years in marketing automation or related fields, with a preference for candidates familiar Salesforce Marketing Cloud.
  • Strong communication skills, with the ability to interact directly and effectively with stakeholders.
  • Resourceful, critical thinker with a proactive approach to problem-solving.
  • Basic knowledge of creative services, including Photoshop, Illustrator, Canva.com, or Adobe Express.

We will:

• Provide the will: opportunity to grow and develop your career
• Offer an inclusive environment that encourages diverse perspectives and ideas
• Deliver challenging and unique opportunities to contribute to the success of a transforming organization
• Offer comprehensive benefits globally (PB Live Well)

Pitney Bowes is an equal opportunity employer that values diversity and inclusiveness in the workplace.
All interested individuals must apply online.

Top Skills

Salesforce Marketing Cloud
The Company
HQ: Stamford, CT
12,066 Employees
On-site Workplace
Year Founded: 1920

What We Do

Pitney Bowes (NYSE:PBI) is a global shipping and mailing company that provides technology, logistics, and financial services to more than 90 percent of the Fortune 500. Small business, retail, enterprise, and government clients around the world rely on Pitney Bowes to remove the complexity of sending mail and parcels. For additional information visit Pitney Bowes at www.pitneybowes.com.

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