We seek a Field Marketing Manager based in Noida, India, to join our Academic and Government field marketing team. This is an amazing opportunity to drive the development of regional marketing programs in the South APAC region for one of the world’s most trusted providers of analytics and insights. This role reports to the Director of Field Marketing for South APAC.
About You – experience, education, skills, and accomplishments
- 4-5 years’ B2B marketing experience, with three years of direct experience in campaign and event management
- Strategic, creative, collaborative and clearly communicate how plans will deliver on company strategic marketing goals.
- Superior project management and organization skills, with the ability to execute multiple, complex campaigns/events while also managing and motivating internal stakeholders to strict campaign timelines.
- At least 3 years of experience with marketing automation systems (e.g. Eloqua, HubSpot, Marketo)
- MBA with majors in Marketing from a Tier-1/2 B-School
It would be great if you also had...
- Experience with Eloqua, Facebook and LinkedIn paid advertising platforms, Google Analytics, and SEO.
- Good understanding of Excel and relational databases.
- Knowledge of HTML/CSS, and design software a bonus (Photoshop, InDesign, etc.)
What will you be doing in this role?
- Design, launch and execute integrated, multi-channel marketing campaigns aligned to the Clarivate A&G business strategy and localized for the region
- Work collaboratively with cross-functional teams from sales, product marketing, and demand marketing to ensure plans are aligned with regional needs
- Work closely with regional sales teams to manage lead conversion and drive campaign attribution of opportunities
- Manage development and execution of Account-Based Marketing programs
- Report on the effectiveness of campaigns against KPIs
- Build and monitor campaigns using the marketing automation platforms
- Generate buy-in and support for marketing programs from local sales team lead and key Stakeholders
- Manage the regional field marketing budget
- Manage Clarivate-hosted and sponsored events to drive the sales pipeline.
About the Team
We are a creative, data-driven and highly collaborative team working towards building regional presence and demand for Clarivate products and services, and we would love to speak with you if you are a passionate marketer with experience in delivering demand programs in the B2B domain.
Hours of Work
- 40 hours per week, full-time employment, Hybrid (3-4 days per week in the office)
- Some travel may be required (up to 10%).
At Clarivate, we are committed to providing equal employment opportunities for all persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
Top Skills
What We Do
Clarivate™ is a global leader in providing solutions to accelerate the lifecycle of innovation. Our bold mission is to help customers solve some of the world’s most complex problems by providing actionable information and insights that reduce the time from new ideas to life-changing inventions in the areas of science and intellectual property. We help customers discover, protect and commercialize their inventions using our trusted subscription and technology-based solutions coupled with deep domain expertise. For more information, please visit clarivate.com.
