Market Manager On/Off Premise - San Diego

Posted 16 Days Ago
Be an Early Applicant
San Diego, CA
86K-93K Annually
Mid level
Food
The Role
The Market Manager for On and Off Premise will lead brand initiatives in the San Diego market, develop strategic relationships with customers, manage budgets, and ensure effective execution of marketing programs while collaborating with distributors and internal teams.
Summary Generated by Built In

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Meaningful Work From Day One
Join Brown-Forman as the Market Manager for On and Off Premise in San Diego! Lead and innovate in the San Diego market, driving brand success through strategic initiatives, impactful relationships, and flawless execution.

What You Can Expect

  • Leadership: Lead the On and Off Premise channels in assigned markets to understand, develop, and implement key customer initiatives for the entire Brown-Forman portfolio. Lead appropriate programming across both the on and off premise channels, allocating resources appropriately. Establish positive customer rapport at all levels in all assigned accounts. Champion efforts to win at the point of purchase across multiple accounts.

  • Create Impact: Design, develop, and implement key customer-focused win-win initiatives that enhance Brown-Forman and customer profitability. Conduct business performance reviews in accordance with achieving customer plans. Provide annual customer overview for brand teams.

  • Build Relationships: Establish and nurture positive customer rapport at all levels across assigned territory. Partner with Brown-Forman National/Regional distributor account team to ensure distributor execution of Independent and Chain programs. Partner with Marketing Managers to drive commercial excellence in programming.

  • Drive Success: Work to encompass the development of brand-building plans that are successfully executed in collaboration with the distributor/broker in assigned territories.

  • Win at Point of Purchase: Champion the On and Off Premise efforts at the point of purchase, ensuring superior distributor execution of brand initiatives.

  • Connect: Engage with and influence key external contacts, including distributor partners, retailers, consumers, and agencies.

Planning & Analysis

  • Strategize: Lead on and off premise teams to gather local market feedback for specific brand plans, setting clear objectives and priorities.

  • Agility: Coordinate communication of plan adjustments based on market performance and success.

  • Manage Budgets: Manage budget responsibilities to drive financial success.

Distributor & Agency Management

  • Activate Programs: Develop and ensure the proper activation of all on and off premise programs.

  • Lead Initiatives: Oversee the execution of on-premise pull programming and all branded initiatives.

  • Implement Plans: Execute the Brown-Forman business plan with the on-premise team, holding them accountable for results.

  • Manage Agencies: Oversee third-party promotion agencies for on-premise, ensuring alignment with Brown-Forman business and brand plans.

  • Be the Key Contact: Serve as the primary point of contact with key on-premise account groups, covering the entire Brown-Forman portfolio of brands.

What Makes You Unique

  • Experience: Minimum of 3 years in the beverage alcohol and/or beverage industry with a proven track record of meeting key metrics and a strong, consistent presence in the market with key accounts and customers.

  • Coaching: Strong coaching and sales training skills.

  • Partnership Skills: Demonstrated ability to build and maintain effective working relationships with key stakeholders, while actively seeking opportunities to collaborate with leaders across various channels, functions, and geographies.

  • Enterprise Mindset: Able to prioritize the overall Brown-Forman business needs above specific territory or team needs.

  • Ability to travel and work nights and weekends as required, with a valid state driver’s license and the capability to lift 60 pounds. Systems Proficiency i.e. Google Suite, Microsoft Office, and/or other business operations software. 

Pay 

The base pay salary will be $86,000 - $93,000 + plus a 25% bonus paid semi-monthly, plus the cost of labor allowance equal to 10% of the base salary. NOTE: Base salary range depends on a combination of job-related factors to include candidate skills, experience and internal equity. 

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1

Top Skills

Business Operations Software
Google Suite
MS Office
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The Company
HQ: Louisville, KY
4,712 Employees
On-site Workplace
Year Founded: 1870

What We Do

For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel,
Woodford Reserve, Old Forester, Coopers’ Craft, The Glendronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,700 employees globally and sold in more than 170 countries worldwide.

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