Senior Demand Generation Marketing Manager, Paid Social

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
Square is looking for an extraordinary Senior Demand Generation Marketing Manager to help drive new user growth through our Paid Social channels. As a member of the Demand Generation team, you will be responsible for strategy, planning, and execution of paid social campaigns for our core payments business and SaaS products.
This is an excellent role for candidates that have 5+ years of relevant experience and are excited to use their skills alongside a strong marketing team to build one of the strongest brands in Fintech. The successful candidate will have a proven track record of autonomously managing Paid Social campaigns in a fast-paced environment and increasing efficiency through optimizations and testing. They will represent the Demand Generation team as a subject matter expert, responsible for informing strategy and executing $XXM campaigns. This role will report to the Head of Paid Social and Programmatic.
You Will

• Lead strategy, planning, and execution of paid social campaigns for our core payments business and SaaS products
• Implement and optimize performance tactics across acquisition campaigns to maximize efficiency and incrementality
• Manage end-to-end campaign execution within ad platforms. Own campaign monitoring, pacing, optimization, tracking, and reporting
• Develop quarterly testing roadmaps and tactical plans to ensure internal KPIs are met
• Proactively identify growth opportunities and continuously refine strategies based on new learnings and business priorities
• Proactively conduct analyses to diagnose issues and implement data-driven action plans
• Build strong relationships with other teams (creative, analytics, marketing data engineering, platform partners), providing subject matter expertise and helping prioritize and project manage cross functional initiatives
• Maintain regular communication with stakeholders, partners, and manager on performance, blockers, and project deliverables

You Have

• 5+ years of experience in paid social campaign management, ideally within a B2B environment managing performance campaigns with a $XXM budget
• Deep understanding of performance best practices and trends
• Proven track record of driving measurable conversion or revenue results
• Experience translating business priorities into paid social strategy and tactics
• Analytical mindset and ability to identify and action off of data-informed insights
• Strong interpersonal and communication skills
• Excellent project management skills with attention to detail and organization

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build an inclusive workplace? Check out our Inclusion & Diversity page
Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$135,200 - $202,800 USD
Zone B:
$125,800 - $188,600 USD
Zone C:
$119,000 - $178,400 USD
Zone D:
$108,200 - $162,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.