At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Director of Marketing Technology
Why We Have This Role
At Qualtrics, we're scaling our B2B marketing capabilities to support our rapid global growth. We need a visionary leader to oversee our marketing technology ecosystem and drive operational excellence. This role will leverage technological innovation, particularly AI, to transform how we engage with prospects and customers. By aligning marketing strategy with technological advancements, this position will play a critical role in delivering personalized and data-driven customer experiences at scale.
How You’ll Find Success
- Building a cohesive MarTech strategy that aligns with Qualtrics' ambitious growth objectives
- Creating seamless integration between our marketing platforms and broader business systems
- Pioneering AI adoption that measurably improves marketing efficiency and effectiveness
- Developing scalable, repeatable processes that enable global marketing operations
- Establishing metrics and governance models that drive continuous improvement
- Collaborating effectively across departments to break down silos
How You’ll Grow
At Qualtrics, your professional development is a top priority. In this role, you'll grow by:
- Expanding Your Leadership Impact: Shape marketing technology strategy at a company that's defining an entire industry category
- Building Future-Ready Skills: Gain hands-on experience with cutting-edge AI and emerging marketing technologies
- Developing Business Acumen: Work directly with executive leadership to connect technology decisions to business outcomes
- Expanding Your Network: Collaborate with leaders across Qualtrics and build relationships with industry peers and technology partners
- Driving Visible Results: Lead high-visibility initiatives that directly impact company growth and customer experience
We believe in promoting from within and will support your aspirations, whether that's deepening your technical expertise or broadening your strategic leadership capabilities.
Things You’ll Do
- Partner with leadership to align technology investments with business outcomes
- Architect and manage our end-to-end marketing technology stack
- Lead implementation of generative AI solutions to enhance content creation, personalization, and campaign execution
- Oversee the building and maintenance of data flows between marketing systems and our broader technology ecosystem
- Drive marketing automation strategy to improve campaign velocity and effectiveness
- Oversee marketing operations governance, including documentation and best practices
- Develop and mentor a high-performing marketing operations team
What We’re Looking For On Your Resume
- 10+ years of experience in B2B marketing technology and operations roles
- Demonstrated expertise with Marketo and marketing automation platforms
- Track record of building and managing integrated marketing technology ecosystems
- Experience leading cross-functional technology initiatives
- Team leadership and development experience
Nice to Have:
- Experience implementing and working with generative AI for marketing applications
- Salesforce administration background
- Certifications in relevant marketing platforms (Marketo Certified Expert, etc.)
- Background in SaaS or enterprise technology marketing
- Experience managing technology budgets and vendor relationships
What You Should Know About This Team
- Our Marketing Technology and Operations team is a dynamic, collaborative group that serves as the backbone of Qualtrics' global marketing efforts. We pride ourselves on being both strategic consultants and hands-on problem solvers. Our team culture emphasizes innovation, continuous learning, and measurable impact.
- We work closely with campaign teams, creative services, product marketing, and revenue operations to ensure seamless customer journeys. While we maintain high standards and move quickly, we also value work-life balance and celebrate team successes.
- As part of Qualtrics, you'll join a company that's revolutionizing experience management while enjoying competitive compensation, equity opportunities, flexible work arrangements, and a supportive, inclusive environment.
Our Team’s Favorite Perks and Benefits
- Medical, Dental, and Vision coverages as well as generous 401(k) match
- Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
- $1800 Experience bonus to be used for an “Experience” of your choosing
- 6 weeks parental leave for all parents, with an additional 6-8 weeks for birthing parents. Parents can also take advantage of our 4 week part-time transition period back to work.
- Other parental benefits include fertility coverage of two cycles of fertility assistance, adoption assistance, cloud village daycare within walking distance of Provo office, Milk Stork for shipping breast milk home when you are traveling
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.
Washington State Annual Pay Transparency Range
$194,500—$324,000 USD
Top Skills
What the Team is Saying
What We Do
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 19,000 clients globally.
"We are in the business of empowering organizations to really understand what people want, and then act on it with empathy, speed, and scale. This is what Qualtrics Experience Management is really about." - Zig Serafin, CEO
Our vision, as an organization, is to improve the human experience.
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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Qualtrics Teams
Qualtrics Offices
OnSite Workspace
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
