Senior Director, Product Marketing

Who we are

Founded in 2008, DoubleVerify (DV) is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance by bringing transparency and accountability to the market and ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. DV has helped hundreds of Fortune 500 companies across every major vertical, including financial services, telecom, automotive, retail, CPG, travel, luxury and pharmaceuticals gain the most value out of their media spend by delivering best-in-class solutions across the digital ecosystem. Learn more at doubleverify.com

Role Overview: DoubleVerify is seeking a strategic and innovative Senior Director of Product Marketing to lead the go-to-market for the Performance Suite of products. This role is integral to the product organization and will serve as a thought partner to the product management team throughout the entire product development lifecycle. The ideal candidate will have experience in the ad tech industry, a deep understanding of the ecosystem, experience managing the team, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions.

Key Responsibilities:

• GTM Leadership: Own the success of Performance Suite solutions, with the focus on product planning and commercialization. Lead distributed cross-functional teams to ensure successful product launches and subsequent market penetration.
• Technical Product Marketing: Collaborate closely with product management to influence and guide the product development lifecycle, ensuring market needs, sales inputs, and customer feedback are integrated into product planning, positioning, and execution tactics.
• Market Insight: Conduct thorough market research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy. 
• Storytelling: Be a talented storyteller. Focused on customer value, drive creation of compelling narratives that convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs.
• Performance Metrics: Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives. Use data-driven insights to optimize and improve.
• Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, data Science teams to ensure alignment and effective execution of GTM plans. Inspire the teams around GTM goals. 
• Thought Leadership: Serve as a subject matter expert and advocate for the Performance Suite internally and externally, helping drive the evolution of the entire ecosystem. 

Qualifications:

• Experience: 10+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market
• Background: Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem
• Technical Acumen: Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly 
• Leadership: Ability to form a data-driven POV and drive change to meet business objectives, both cross-functionally and with the immediate team
• Can-do attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it
• Leadership and Influence: Demonstrated ability to inspire and organize a small team of direct reports faced with competing priorities
• Communication Skills: Excellent storytelling abilities, including written and verbal communication in every form that a product marketer touches

The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV.
The estimated salary range for this role based on the qualifications set forth in the job description is between [$145,000-274,000]. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.
The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, and recognize that the person we hire may be more or less experienced than this job description as posted.

Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!