Manager, Product Information Management (PIM)

The Manager, Product Information is responsible for managing, optimizing, and distributing product information across digital and print channels, both indirect and owned. This role works cross-functionally to implement a product information strategy that supports eCommerce, indirect channel sales and customer loyalty. You will ensure consistent, rock-solid product content that meets customer needs and reinforces Graco’s reputation as an industry leader. 

What You Will Do at Graco 

Product Content Strategy 

• Develop and implement a product content strategy aligned with Graco’s business goals for both print and digital mediums. 

• Own the annual content calendar, coordinating with divisional product management, go-to-market, technical writing and engineering teams. 

• Identify opportunities to streamline content production processes, improving efficiency, reusability, and reducing errors. 

• Manage the product content lifecycle: creation, publication, analysis, archiving, and removal. 

• Establish and enforce data governance policies to ensure the accuracy, consistency, and security of product information across all platforms. Implement data quality controls and audit processes to maintain high standards of product data integrity throughout its lifecycle. 

• Develop product catalogs that align to marketing persona needs and prioritize findability and completeness of information 

• Manage relationships with vendors supporting product content development and eCommerce merchandising 

• Work closely with marketing, engineering, and technology teams to ensure content initiatives align with broader goals. 

Product Information Execution & Optimization  

• Serve as the expert for product information architecture, ensuring industry best practices are applied. 

• Establish and maintain governance frameworks for product content, including approval processes, workflows and performance metrics, maintaining consistency across platforms (e.g. eCommerce, ERP, CMS, CRM). 

• Collaborate with product managers to ensure technical information is accurate and up to date. 

• Develop processes for distributing product information to indirect partners, adhering to their needs or establishing standard methods and method to support indirect channel growth. 

• Define KPIs to measure effectiveness of product information across channels. 

• Analyze web analytics, session recordings, and heatmaps to recommend improvements to product family and detail pages 

• Apply SEO and web design principles to ensure that product content is optimized for engagement and usability. 

Product Management 

• Plan and prioritize product releases, ensuring alignment with business objectives and customer needs. 

• Lead initiatives to enhance Product Information Management (PIM) capabilities, including workflow automation, taxonomy improvements, and systems integrations. 

• Collaborate with business stakeholders to gather feedback, prioritize features, and align with strategic goals and customer requirements. 

• Oversee content localization priorities to ensure relevance in global markets  

Team Leadership and Financial Management  

• Lead, mentor, manage, and staff a team of product information experts, ensuring alignment with organizational goals and promoting a culture of excellence.  

• Drive team performance by setting clear goals, providing ongoing feedback, and facilitating professional growth opportunities.  

• Ensure quality and consistency of all content produced by the team and stakeholders, providing guidance on best practices on writing, editing, and content reuse best practices. 

• Establish, manage, and be accountable for the annual Product Information budget, ensuring effective allocation of resources and alignment with organizational strategic objectives.  

What You Will Bring to Graco  

• Bachelor’s degree in Business, Marketing, Communications, or related field required; MBA or Master’s degree preferred. 

• 7+ years of experience in product information management, digital content strategy, or eCommerce merchandising, ideally in a B2B setting. 

• Excellent leadership skills; 2+ years of team leadership experience including employee development and performance management preferred. 

• Proven experience with content localization and cultural adaptation strategies.

• Familiarity with content and asset management systems (PIM, CCMS, DAM). 

• Excellent communication skills and Strong analytical skills to present complex data and ideas clearly. 

• Strong understanding of how product content impacts online conversions and the customer purchase process. 

• Motivated self-starter who works well independently and collaboratively, with a track record of managing cross-functional teams. 

• Ability to manage multiple priorities in a fast-paced environment and with minimal direction   

Accelerators  

• Global industrial manufacturing experience and knowledge.