Sinch is a global leader in the growing market for Communication Platforms as a Service (CPaaS) and mobile customer engagement. We are specialists in allowing businesses to reach everyone on the planet, in seconds or less, through mobile messaging, email, voice, and video.
We reach every phone on earth. From the lifechanging to the timesaving, we're helping our customers to interact with people like never before. For you, that means working in an environment that offers an incredible variety of exciting challenges, and the chance to impact how billions of people engage with their favorite brands. The dream of personalizing content to all 15 billion phones on the planet is no fairy tale!
More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Moreover, Sinch has been profitable and fast-growing since its foundation. Sinch's core values are Make it Happen, Dream Big, Keep it Simple and Win Together. These values describe how our global organization works and inspire every of our more than 5,000 employees across 60 different countries.
The essence of the role: Manager - Product and Field Marketing
The Product and Field Marketing Manager will be responsible for designing and executing plans to introduce and take new and existing Sinch products to the India market. Working closely with the Product, sales and customer success team, she/he will:
1. Understand and articulate the value propositions of Sinch products to various audiences
2. Design the GTM for products – product features, business challenges that customers face it can solve, address the target market, identify the Ideal Customer Profile (ICP), write use cases for verticals, business model for customer engagement
3. Design battlecards vs competition offerings
4. Conduct product training programs across the organization for Sales, pre-sales, CSM and Marketing functions for new and enhanced offerings in the market
5. Generate content for collaterals on product across channels such as
6. Closely work with the Sales organization to Identify cross sell and upsell opportunities for the products
Key Requirements and Knowledge:
1. Understanding and proven track record for New Product introduction and GTM strategies for IT products and services
2. Ability to study market and identify whitespaces for new and existing products
3. Knowledge of strategies for GTM working with product and sales teams for key accounts
4. Ability to identify key messages and best communications channels for products
5. 5-10 years of proven experience in Product marketing for IT products
Who are you?
In order to contribute to this role, you should have:
· High energy marketer with a passion for the function and make a sizable business impact
· Typically, with 5-10 years’ experience in product marketing functions in a technology company
· By way of education, should be an MBA from a leading institution with specialization in marketing
· Strong communication skills, both verbal and written and strong interpersonal skills to build relationships.
· Good collaboration skills to effectively manage internal and external stakeholders.
Being you at Sinch:
- We're a worldwide group of people, committed to diversity. We're working to offer an increasingly inclusive workplace wherever you are. No matter who you are, you'll be able to explore new career and growth options - sharing your voice, building your path and making it happen with us.
- We’re proud to be an equal opportunity employer, and all qualified applicants will be considered to join our team regardless of race, colour, religion, gender identity or expression, sexual orientation, pregnancy, disability, age, veteran status, and more.
Your life at Sinch:
- Being a Sincher is all about learning and being in pursuit of new challenges. Working in the offices, at home, or in a hybrid model, that means celebrating change and the unknown, rolling up your sleeves and seeing what impact you can have on the world. The only way is up, and you’ll be reaching for the opportunities that match where you want to take your career. It’s closer than you think.
It’s time to chase the answers, chase the challenges and chase the dream.
Are you ready? Apply and join us on our journey!
- Private Health Insurance
- Paid Time Off
- Training & Development
- Work life balance
- A healthy and supportive work culture
What We Do
Sinch brings businesses and people closer with tools enabling personal engagement. Our leading cloud communications platform lets businesses reach every mobile phone on the planet, in seconds or less, through mobile messaging, voice, and video. Our global headquarters are in Stockholm, Sweden, and we have a local presence in more than 30 countries - probably somewhere near you!
