Manager, Marketing

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Manager will be responsible for supporting company objectives to drive market share and revenue growth for the Small Business segment at Comcast Business. Serves as a subject matter expert and develops go-to-market and enablement initiatives to drive customer retention and loyalty. Tracks customer and market trends, reviews performance, recommends and executes marketing strategies and tactics to support business goals. This position will be an integral link between division, HQ, regional marketing and sales. Additionally, this position is part of a collaborative, creative and results-driven Marketing team and reports to the Director, Small Business Marketing & GTM.

Job Description

Core Responsibilities

• Develop, execute, manage and measures effectiveness of marketing strategies to drive retention and build customer loyalty.
• Gather and maintain customer and demographic data to inform marketing initiatives and tactics.
• Partner with sales and product teams to create enablement and resources to build product knowledge and sales effectiveness.
• Coordinate reporting and ROI analysis for marketing initiatives.
• Develop new ideas and communicate potential uses for analytics across the business.
• Serve as the liaison between the division and the region to translate business needs into insights, knowledge and understanding of customers, products, pricing, and the competition.
• Share insights and work cross-functionally to operationalize strategies across product, offers, and sales.  
• Tracks and manages marketing expenses in order to ensure that they are within budget parameters.
• Manages local promotions and event marketing; coordinates with direct sales staff.
• Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
• Develops and maintains demographic and other market data as needed in order to support marketing goals.
• Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes and issues.
• Analyzes subscriber numbers and packages and revenue to determine performance compared to budget.
• Develops financial models in designing packaging and pricing to ensure competitive position in market.
• Creates reporting to measure success of marketing programs.
• Assists with maintaining and improving ongoing marketing programs, analyses and reports.
• Develops new ideas and communicates potential uses for analytics across the business.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Communication, Customer Relationship Management (CRM), Marketing, Project Management

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

5-7 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.