LATAM Integrated Marketing Specialist

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Title: LATAM Spanish Integrated Marketing Specialist

Type: Full-time

Location: Santiago de Chile

LATAM Spanish Integrated Marketing Team seeks a highly motivated and dynamic Integrated Campaigns Specialist to join our team. This hybrid role combines the strategic and technical aspects of Internal Communications with the hands-on, event-driven focus of field and campaign marketing. The ideal candidate will possess strong internal communication skills and primarily focus on pipeline generation for our sales teams. This role is crucial for driving brand awareness, generating leads, creating pipeline, and supporting our B2B SaaS sales efforts.

This position will work and collaborate effectively with a remote regional team, in collaboration with Corporate Teams, supporting Campaign Managers, Field Marketing Managers, Partner Marketing Managers, and Business Development Reps to ensure lead/opportunity/pipeline pace is on target working with Sub Region BDRs and Sales teams to maintain a constant flow of Leads, Pipeline, and Bookings.

Responsibilities

• Internal Communication:
  • Create and execute internal communication actions aligned with the company's objectives and goals.
  • Create and distribute internal presentations, newsletters, and other types of communication to keep employees informed and motivated, collaborating with Human Resources and other departments to ensure consistent and effective internal communication.
  • Organize and conduct internal events, All-Hands meetings, Townhalls, and webinars to foster employee engagement and collaboration.
  • Maintain, use, and leverage all internal communication channels, including groups on collaboration platforms and/or spaces and instant messaging channels.
• Field / Campaigns Marketing:
  • Develop and localized Marketing Campaigns and high-value content.
  • Activate Digital Campaigns.
  • Support events when needed (trade shows, conferences, webinars).
  • Collaborate with sales to target and drive event attendance.
  • Coordinate event logistics and on-site execution when needed.
  • Execute 1 on 1 account activities.
  • Agency Management.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related.
• 2-4 years in internal communications, field, partner marketing or related role.
• Proven success in marketing campaigns and lead and pipeline generation.
• Understanding of B2B SaaS industry and sales processes.
• Strong communications skills. Proven experience with Internal Communications.
• Proficiency in Email Marketing (Eloqua) and CRM systems (Salesforce).
• Experience with Web and CMS (WordPress)
• Ability to manage multiple projects and meet deadlines (Asana)
• Experience with Paid Social (LinkedIn) and Organic Social.
• Strong analytical skills. Ability to make data-driven decisions. (Tableau, GA)
• Graphic design skills (Adobe Creative Suite).
• Video production and editing experience. (Adobe Creative Suite)
• Excellent written and verbal communication skills. (Spanish and English).
• Small events organization, logistics and agency management.

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to [email protected]. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.