Integrated Marketing Communications Manager , Consumer

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, world-leading global threat research and intelligence, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints

With 7,000 employees across 65 countries, and the world’s most advanced global threat research and intelligence, Trend Micro enables organizations to simplify and secure their connected world. TrendMicro.com

Position Summary:

As part of the consumer brand marketing and communications team, the Integrated Marketing Communications Manager will be responsible for helping to support various initiatives designed to drive consumer awareness of Trend Micro’s brand, products, services and education initiatives worldwide.

Responsibilities:

• Planning, execution and measurement of integrated communications strategies needed to support product launches, events, programs, collaborations and partnerships, education initiatives, or other marketing campaigns.

• Developing key messages and/or communication materials for major consumer events, speaking engagements, or presentations that are in line with our strategic goals and support our brand. 

• Establishing and enforcing key message guidelines that support the consumer brand and ensure consistency across various communications channels including media, social media, website, speaking engagements, or events.

• Supporting the development of content or materials to be used in media relations, social media, events, speakerships, webinars, or campaigns by working closely with marketing agencies or leveraging internal resources. 

• Managing the consumer social media platforms as an integral element of the overall global consumer communications strategy by working closely with regional teams, developing and maintaining content calendar, overseeing development of social media assets, and measuring/reporting on effectiveness of campaigns.

• Supervising marketing agencies by establishing relevant success metrics and ensuring agencies are executing against those metrics and within budget.

• Staying on top of the latest marketing trends, tools, and best practices to continually innovate and implement cutting-edge strategies where applicable.

Required Skills:

• Excellent writing and communication skills as well as strong creative and visual storytelling abilities.  Strong presentation skills highly desired.

• Proven experience running successful integrated communications or marketing campaigns.

• Understanding of social media platforms and analytics.

• Strong project management and organizational skills.

• Previous experience managing marketing agencies.

• Ability to collaborate effectively with a network of global and cross-functional teams.

• Previous experience in the consumer and/or cybersecurity industry highly desired.

• Knowledge of graphic design tools a plus.

DEI Commitment:

Not meeting every single requirement? At Trend Micro, we're committed to fostering a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but find that your experience and background don't perfectly match every qualification listed in the job posting, we still encourage you to apply. You could very well be the ideal candidate for this position or others within our organization.

What We Offer You:

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

• Group benefits program with health and dental coverage

• Telehealth Virtual Health Services

• Life Insurance

• Short & Long Term Disability 

• Pre-partum, maternity, parental and medical leave

• Critical Illness Insurance

• Mental Health Wellness Program

• Wellness Incentive Program

• Retirement Savings Programs with company match

• Paid Time Off

• 14 Annual Holidays

• Tuition Assistance

• Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Trend Micro Canada has been recognized as one of the National Capital Region's Top Employers. If you're curious to learn more, click the link below to discover why joining Trend Micro could be the perfect career move for you: Trend Micro Top Employer

Be Passionate. Be Innovative. Be a Trender.

No sponsorship will be provided for work permit applications or renewals for this position now or in the future.

For applicants in the province of Ontario: Trend Micro Canada is committed to fair and equitable compensation practices. The OTE (On-Target Earnings) for this role is CAD $100,000.00 – $120,000.00 A candidate’s final compensation for this position will be determined by various factors to include, but not limited to relevant work experience, skills, and certifications.

#LI-FS1