[Hybrid] Marketing Manager 2 (13802-3)

Posted 4 Days Ago
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Plano, TX
Senior level
Information Technology
The Role
The Marketing Manager 2 will oversee consumer insights for Samsung's Mobile Experience division. This role involves conducting primary and secondary research to provide actionable insights, managing research vendors, and presenting findings to senior stakeholders. Strong analytical skills and the ability to engage with cross-functional teams are essential for success.
Summary Generated by Built In
  • Job Title: Manager Manager 2 
  • Job Type: Regular Full-Time, Hourly
  • Bachelor’s degree in business administration, marketing, product management, sales, or related field
  • 6+ years’ experience in marketing, trade marketing, product management, sales or related field

Location

  • Plano, TX
  • hybrid- In office Mon-Thurs, Friday WFH

Benefits

  • Medical Insurance (Health, Dental & Vision)
  • 401(k) with Company Match
  • Paid Time Off
  • H1B/Green Card Sponsorship for qualified employee
  • Hands-on experience at global industry leader Samsung
  • Opportunities for career advancement

Top skills:

  • Quantitative research methods (survey development, conjoint, concept testing, ad testing)
  • Analytics (regression analysis, forecasting, pivot tables, tableau)
  • Storytelling (bringing data to life in Powerpoint)

Minimum Requirements

  •  Bachelor’s degree in business administration, marketing, product management, sales, or related field
  • 6+ years’ experience in marketing, trade marketing, product management, sales or related field
  • Electronics / Mobile Industry research experience very strongly preferred; otherwise must have consumer packaged goods (CPG) research experience

RESPONSIBILITIES

Overall Responsibilities:

  • The Mobile NCME Insights Manager supports the Mobile Experience (MX) division based in Plano, TX and is a part of Samsung Mobile’s Consumer and Market Insights (CMI) team and Mobile Marketing.
  • This role’s main focus is delivering insights and supporting Samsung’s New Computing and Mobile Enhancement business (tablets, laptop PC’s, smartwatches, headphones, smart ring).
  • The NCME Insights Manager supports the MX CMI team while partnering with key stakeholders to provide a regular pulse of KPI’s and key metrics including updates on consumer attitudes, usage and behaviors across their Consumer Experience Journey for assigned categories. He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics while supporting monthly team initiatives such as CMI team newsletters, one-pagers and lunch-&-learns.

Specific Responsibilities include:

  • Conduct research, both Primary and leverage Secondary to provide actionable insights. Independently manage most research, with support and guidance from manager on more complex studies:
  • Primary: conduct research to understand and predict consumer behavior, e.g.
  • Qualitative: online focus groups, in-home ethnographies, 1-1 interviews, etc.
  • Quantitative: usage & attitude studies, owner profiling, segmentation, post purchase experience, concept testing, UX testing, etc.
  • Secondary: Gather and analyze secondary data sources to address business issues, as well as monitor and manage the brand health tracker, to feed the monthly KPI dashboard
  • Under supervision of the NCME team lead, help manage full scope of Research Projects including:
  • Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
  • Determine and recommend best research methodologies to address business questions
  • Identify the best vendor through appropriate RfP process (multi-vendor proposal review)
  • Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study
  • Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts
  • Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines
  • Present findings and recommendations to VP-level stakeholders
  • Support director in developing Consumer Insights learning plan for the Category based on business needs and learning priorities established with key business stakeholders

Success Requirements

Business Acumen and Impact

  • Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations
  • Ability to confidently engage different levels and multi-functional stakeholders (up to Senior Director level) through meetings, emails and other forms of communication


Research Capabilities

  • Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus
  • Superior Consumer focused Insights and research experience; Shopper Insights experience a plus
  • Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames


Vendor / Team Management

  • Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.


Communication & Technical skills

  • Excellent interpersonal communication, engagement and influencing skills
  • Strong verbal and written communication skills to effectively convey learning and actions to take
  • Strong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization and SPSS a plus


Personal Attitude, Collaborations

  • High confidence, proactivity and positive “go-getter” attitude
  • Strong bias for action, sense of urgency and results orientation
  • Ability to work calmly and productively in high time pressure situations
  • Ability to cultivate strong collaborative working relationships and contacts within CMI work group, across other company functions and with external organizations

Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX/UI design, and many more!

Our vision is ‘We Want to See You Grow’ to become the industry leader for both employee and company.

For more information about JND, please visit www.jndsolutions.com

#Samsung #Marketing #Manager #Plano #Texas #Hybrid #JND

Top Skills

Excel
Spss
Tableau
The Company
HQ: Dallas, TX
35 Employees
On-site Workplace
Year Founded: 2010

What We Do

We have been serving the IT community with innovative software
technology to help clients successfully develop mobile software for
the world market. Software systems are an integral part of life, from
business applications to consumer products. Many problems can
occur with software that does not work correctly, including loss of
money, time, or business reputation.

Our organization has continually been recognized by the IT communities
for our developed expertise and knowledge in the mobile industry.
With a strong understanding of the importance of software quality,
we are committed to striving for excellence in developing mobile
solutions and delivering high-quality software to make today’s ever
changing the technological world a better place

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