Head of Marketing

TITLE: Head of MarketingDEPARTMENT: SalesREPORTING TO: Chief Revenue OfficerOFFICE LOCATION: New York, NYROLE TYPE: Hybrid, Full-time

­­­Overview of the Team 

This role will be based in NY, reporting to the Chief Revenue Officer (CRO), and will oversee a team based in NY, London, and Madrid.

 Role Overview:

The Head of Marketing will drive IPC’s brand strategy, demand generation, and go-to-market initiatives to support revenue growth and market expansion. This role will lead a team responsible for brand management, digital marketing, product marketing, and corporate communications. The ideal candidate has a proven track record in B2B marketing within the fintech, financial services, or enterprise technology space.

• Develop and execute a comprehensive marketing strategy aligned with IPC’s business objectives
• Strengthen IPC’s brand positioning and messaging to reinforce its leadership in the financial communications sector.
• Drive lead generation, customer acquisition, and retention programs across digital and traditional channels.
• Collaborate with product and sales teams to create compelling value propositions and go-to-market strategies for new and existing solutions.
• Oversee thought leadership, PR, and content marketing efforts to enhance industry presence and credibility
• Leverage data, analytics, and customer feedback to refine marketing strategies and improve ROI.
• Manage industry partnerships, sponsorships, and event participation to maximize brand exposure.
• Build and mentor a high-performing marketing team to support business growth.

How You Will Make an Impact: 

The Head of Marketing at IPC Systems Inc. will play a pivotal role in driving brand leadership, revenue growth, and market expansion. This role will directly contribute to IPC’s growth by increasing market share, strengthening customer relationships, and driving business impact.

• Strengthen IPC’s Brand by enhancing positioning, messaging, and differentiation in the financial communications and fintech space.  
• Drive Revenue & Demand Generation by aligning marketing with sales to improve lead quality, accelerate pipeline growth, and boost customer acquisition.  
• Accelerate Product Marketing by developing go-to-market strategies to increase product adoption and support expansion into new markets.  
• Enhance Customer Engagement through building advocacy programs, leveraging insights for improved messaging, and creating thought leadership content.  
• Maximize Marketing ROI through Optimizing budgets, leveraging data-driven strategies, and implementing digital transformation initiatives.  
• Expand Industry Influence by strengthening partnerships, increasing visibility at key industry events, and driving media engagement.  
• Lead a High-Performing Team by fostering innovation, collaboration, and cross-functional alignment with sales and product teams.  

Essential Skills and Experience to be Successful in this Role:

• Significant years of marketing experience, with at least 5 years in a leadership role.
• Background in financial technology, capital markets, or enterprise B2B technology preferred.
• Strong expertise in digital marketing, demand generation, and brand management.
• Experience leading cross-functional teams and managing marketing budgets.
• Excellent communication and analytical skills, with a data-driven approach to decision-making.
• Proven ability to develop and execute marketing strategies that align with business objectives, particularly in financial services or fintech sectors.
• Expertise in lead generation and digital marketing to drive revenue growth.
• Experience in enhancing brand positioning to differentiate IPC in the market.
• Ability to effectively position complex financial solutions and launch new products.
• Skill in aligning marketing efforts with sales, product development, and executive leadership.
• Proficiency in utilizing analytics to measure marketing effectiveness and inform strategies.
• Experience in building and mentoring high-performing marketing teams.
  

Desired Skills and Experience:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Understanding of trading workflows and financial compliance to tailor marketing strategies effectively.
• Ability to engage high-value financial institutions through targeted marketing efforts.
• Experience with AI-driven tools to enhance customer insights and personalize marketing campaigns.
• Capability to represent IPC at industry events and establish the company as a thought leader.
• Background in supporting mergers, acquisitions, or entering new markets through strategic marketing initiatives.
• Ability to adapt marketing strategies for diverse international markets.

What’s in It for You? 

At IPC, your compensation is only part of the package. We are committed to investing in a range of programs and initiatives to improve the overall experience of our employees.

In addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including:  

• Competitive Base Salaries and Performance Bonus
• Medical Coverage, Dental and Vision, Short/Long Term Disability, AD&D and Life Insurance Coverage
• 401(k) plan with matching contributions
• Flexible PTO plus Public Holidays
• Additional Time off for Charity Work and Volunteering
• Pet Insurance
• ID Theft insurance
• Tuition Reimbursement
• Certification Bonus Program
• Access to “IPC University” our Internal E-Learning Platform
• Structured Onboarding Training and Peer Mentor Support
• Enhanced Parental Leave
• Wellness Program
• Employee Referral Scheme

Further information about your benefits will be provided during your onboarding process.

Additional Information:

At IPC, we believe that hybrid working creates an inclusive, flexible environment where employees can perform at their best, and teams can collaborate, innovate, and celebrate successes together. We spend around 60% of our time in the office and around 40% of our time working remotely. Some employees may be required to work from the office or client sites more than 60% of the time, if required by their role and/or client needs.

Your precise work schedule will be determined by you and your Line Manager before commencement of employment with IPC.

You can explore more about our culture, offerings on www.ipc.com/careers/ and www.ipc.com/about-us/about-ipc/.

IPC’s Work Culture:

The IPC work culture is one that fosters inclusion, prioritizes innovation, and maximizes potential. We are a global ecosystem, full of diverse people that together made IPC what it is today.

Our strength as an organization is the sum of our different backgrounds, perspectives, skills and geographies; supported by an ironclad commitment to constructive dialogue and open-mindedness.

We live and breathe our commitment to innovation by embracing bold ideas, seizing new opportunities and striving for excellence. Our people have continued to deliver ground-breaking solutions to our clients for over 50 years.