Head of Partner Marketing

The oxpecker is a bird often found sitting atop a rhinoceros. This unconventional duo is the quintessential symbiosis example for biology classes: the oxpecker eats the insects and parasites found on the rhino’s skin – the oxpeckers get a meal, and the rhinos get a cleaning as well as a warning if danger is approaching as the oxpeckers are better at detecting lions or poachers. 

At Mercury we want to build partnerships that work the same way: mutually beneficial and a critical component to the company’s growth. (Although we are building banking* products so the partnerships themselves look a little different than those found in sub-Sarharan Africa.)  

As the Head of Partner Marketing, you will create the strategy for scaling existing partner channels via marketing, and be tasked with building out new partner programs. In particular, we’re looking for someone who is excited to build an accountant partner program (i.e., partner with accountants who will use and recommend Mercury products) from zero-to-one, a project where you’ll need to experiment, iterate, and adapt quickly. You’ll work with our stellar marketing team—from PR to growth marketing—and partner closely with product and partnerships teams. This is a great opportunity to help Mercury grow our footprint in the accounting world and generate new revenue with our transformative financial products.

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group, Column NA, and Evolve Bank & Trust®; Members FDIC.

Here are some of the things that you’ll do:

• Set the marketing strategy for the accountant partner program (with the goal of building a scaled acquisition channel), a  0 -> 1 type project
• Dream up campaigns on accounting or for accountants, and work across marketing (PR, events, social, growth marketing) and the company (product, partnerships) to execute, iterating as you learn
• Think creatively and make a business case for further partner marketing investment – community, referral programs, content… lots of room to be creative and drive impact
• Be accountable (along with partnerships and product) for Mercury growth from accountant partners and partner channels in general
• Evaluate our other existing partners and select where to invest in marketing to accelerate impact
• Build relationships with key partners in order to deliver campaigns that achieve the goals of Mercury and our partners
• Be a crucial voice of marketing leadership; understanding how to hit targets while staying true to the brand and putting the customer first
• Make strong, principled decisions and influence a cross-functional group to execute 

There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience:

• 10+ years of experience in marketing, with a focus in partner marketing and a few years of management experience
• SaaS experience: You’ve worked at a B2B startup, preferably a SaaS company; experience marketing to accountants is a plus
• Enjoy the strategy and the details: You are excited to operate at all levels of depth; setting partner marketing strategy and quarterly targets, while also enjoying rolling up your sleeves to review the user journey and draft copy
• Results driven: You can set the right targets and are relentless at hitting them, using data and customer insights to continually refine your team’s roadmap
• Experimentation mindset: You understand the importance of testing and scaling what works, and can prioritize tests and find ways to get them out quickly; you are excited to build something from the ground up

The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

• US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $260,300 - $306,200
• US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $234,300 - $275,600
• Canadian employees (any location): CAD $236,900 - $278,600 

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024. Please see the independent bias audit report covering our use of Covey here.