Director of Growth Marketing

About Cove

Cove is a leading provider of software solutions to owners and operators across all asset classes of commercial real estate. We are redefining proptech by consolidating previously-disconnected functionality and replacing legacy systems in buildings across the country, including Willis Tower - the largest multi-tenant building in North America. Our team works closely with property managers, landlords, engineers, and tenants to simplify their real estate experience and add value to their assets. Backed by strategic investors (including Blackstone), Cove is a fast-growing startup entering a new phase of growth and we’re looking for bright, motivated, and hard-working professionals to join us.

Description

We are seeking a dynamic and results-driven Director of Growth Marketing to join our team. In this foundational role, you will be the first marketing hire for a 40 person and growing startup changing the way real estate operates. In your role, you will be responsible for owning the overall marketing & brand of Cove and putting in place internal and external supports to do that.

The ideal candidate is not only passionate about marketing, but also possesses a deep understanding of customer behavior and market dynamics. If you thrive in a fast-paced environment, are comfortable with ambiguity, and want to make a significant impact on our growth trajectory, we would love to hear from you! Key role responsibilities:

• Marketing strategy: Deep understanding of digital marketing & the ability to create, manage, and optimize campaigns across multiple platforms, including email, social media, events, and SEO

  • Develop and implement comprehensive growth marketing strategies across multiple channels.

  • Analyze market trends and consumer behavior to identify new growth opportunities.

  • Create and optimize campaigns for user acquisition, engagement, and retention.

  • Utilize analytics tools to measure campaign performance and ROI, making data-driven decisions.

  • Conduct A/B testing for marketing campaigns to optimize results and improve conversion rates.

  • Own conference and event strategy to ensure Cove’s brand is front and center at the industry’s largest and most impactful gatherings.

• Experimentation: Prioritizing experimentation to test different digital approaches and build a data-driven growth culture

• Collaboration: Working closely with Sales to ensure a direct connection to marketing and the voice of the customer & prospective customers. Further, working cross-functional with Product and Customer Success to establish growth strategies and ensure the product vision aligns with growth

• Brand & Enablement: Helping define and push forward the overall brand, materials, and online presence

• Project Management: Effectively coordinate with internal and third-party contracting resources to ensure timely delivery of projects

Who are you?

You have a strong background in digital marketing, data analysis, and growth hacking techniques with a good understanding and eye for brand, content, and leveraging third party resources. You love the idea of a challenge to take a great Product and growing organization and help shape the role of Marketing.

• 5-7 years of marketing experience within a SaaS organization, preferably in proptech
• Prior startup experience a big plus
• Proven track record of successfully developing and executing growth strategies that drive measurable results
• Strong analytical skills and expertise in data-driven decision making
• Excellent communication and interpersonal skills to collaborate with cross-functional teams
• Familiarity with marketing automation tools and CRM systems. Hubspot experience is a plus
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

Benefits

• Competitive salary ($130k-$160k DOE)

• Comprehensive health, dental, and vision insurance

• Fully remote role with annual retreat and quarterly in-person gatherings

• Professional development opportunities and ongoing training

• Unlimited vacation

• Stock options